Name: How to Find and Test Assumptions in Product Development
Start: 2020-09-09T10:00:00Z
End: 2020-09-09T10:00:41.000Z
Location: BrightTALK
Rating: 5

Logi Analytics, an insightsoftware company, empowers the world’s software teams with the most intuitive, developer-grade embedded analytics solutions, along with a group of dedicated people invested in your success. Logi leverages your existing tech stack so you can quickly build, manage and deploy your application. And because Logi supports unlimited customization and white labeling, you have total control to make the application uniquely your own. 

Over 2,400 application teams have trusted the Logi platform to help power their businesses with sophisticated analytics capabilities. Learn more about what’s possible with Logi at LogiAnalytics.com.

Today, Product Managers are tasked with everything from feature creation to business growth. Understanding the importance of data-driven decision making, many product managers look to bring analytics functionality into products, but this can be a complex undertaking.

We will sit down with Mike Belsito, Co-Founder of Product Collective, a community dedicated to the professional development of software product managers, and Raghav Nyati, Director of Product Management at Logi Analytics to discuss what they’re seeing in application development around data and analytics.

You'll learn:
1. Why analytics and why now
2. The pros and cons to different analytics strategies
3. Top trends in analytics in products today

Top 5 Trends in Analytics for Product Management

With analytics continuously transforming the way organizations work, businesses increasingly depend on analytics to help generate insights, identify patterns, and forecast growth through dashboards, visualizations, and reports. While there are several approaches to leveraging the right tools and technology, they are not all equal.

To investigate this, Enterprise Strategy Group (ESG) conducted an economic validation to examine the impact that organizations can expect from embedding analytics.

Join our webinar with ESG as we show you just how much you stand to gain with an embedded analytics solution.We’ll walk you through the validated analysis of the advantages and disadvantages of two approaches.

You'll learn:
1. The top impediments that organizations suffer from when implementing analytics
2. The immediate and future advantages of embedded analytics for your users and your team
3. The compounding impact of embedded analytics on your overall ROI

Buy vs. DIY: Choosing the Right Embedded Analytics Strategy

Data democratization empowers all users to explore and utilize analytics in their own unique roles within their organizations. Given the right tools, diverse end-users can derive business insight and create value from data.

Through examples of meaningful insights discovery, Dr. Kirk Borne, Principal Data Scientist at Booz Allen Hamilton, will show you how adapting your analytics experience to fit the needs of these diverse end-users with features like self-service can drive powerful impact on your application’s user engagement and your overall business.

Join us for a webinar and learn how to turn data into actionable people-powered "aha" moments through self-service and data democratization.

You'll learn:
1. How customization for different end-user personas can enhance the user experience
2. Examples of insights discovery including use cases and lessons learned
3. Why exploratory analytics is a key driver of business success with data

Maximizing the Business Impact of Data Through Self-Service Insights Discovery

In the world of UX, analytics dashboards play a vital role, serving as the main information center, or “cerebral cortex” for the application. End users need robust dashboards that help with their complex, ever-changing goals, and an experience to match various levels of data literacy.

Software teams need to be able to easily create and deploy visualizations and dashboards that continually meet these high expectations. How can you ensure that the analytics in your UX measure up?

Join us for a webinar with Ryan MacCarrigan, Founding Principal of LEANSTUDIO, as he walks us through his proven approach to exceptional UX design. 

You'll learn:
- The importance of fostering engagement for a better UX
- How capabilities like customization and self-service empower end 
   users
- The risks of adding poor analytics to your application over time

The Role of Analytics in Exceptional UX Design

As part of a software team, you don't want your hard work to be wasted on an application that users rarely use. If your goal is to boost user adoption of your application, your focus should always remain on creating features that bring the most value for your end user. Within the correct context, analytics have the power to give your users more immediate insights, which help them make essential, data-driven decisions.

Join Seth Hutcheson, Product Manager at Logi Analytics, and Mya Nguyen, Product Marketing Manager at Logi Analytics, for a webinar that discusses the value-adds of embedded analytics that will make your application a must-have for your end users.

You'll learn:

1. Why embedding analytics within existing workflows creates better context and more value
2. How self-service applications create intuitive workflows that drive adoption
3. Different ways to improve your application’s data quality

Insider Secrets to Boosting User Adoption

In the world of UX, analytics dashboards play a vital role, serving as the main information center, or “cerebral cortex” for the application. End users need robust dashboards that help with their complex, ever-changing goals, and an experience to match various levels of data literacy.

Software teams need to be able to easily create and deploy visualizations and dashboards that continually meet these high expectations. How can you ensure that the analytics in your UX measure up?

You'll learn:

- The importance of fostering engagement for a better UX
- How capabilities like customization and self-service empower end 
   users
- The risks of adding poor analytics to your application over time

The Role of Analytics in Great UX Design

Five years ago, embedding basic data visualizations in an application was enough to make your product stand out. But today, nearly every product has dashboards and reports—and they’re all pretty much the same. To stand out, you need to think outside the box.

Watch the webinar to learn about three elements that will help you build better dashboards and reports.

We’ll explore:
1. A jQuery plugin that adds visual highlights to image maps

2. A configurable KPI element that lets you modify the look, feel, and functionality

3. A CSS3-only replacement for pop-up panels that lets you modify the slide direction, panel width, and provides pre-displayed content refreshes

3 Hacks to Level-Up Your Dashboard

Giving your embedded dashboards and reports a makeover is easier than you might think. Using industry style frameworks and tools (many of them open source), any application team can create beautiful analytics—while controlling the user experience and maintaining their brand.

Join the webinar to see stunning before-and-after-dashboard examples and discover new tools to help you make over your embedded analytics.

You'll learn:

1. How to theme your dashboards so they match the branded look and feel of your application

2. Secrets of color palettes and patterns that visually compel without distracting

3. What mockup tools are essential for planning your UI/UX

Extreme Analytics Makeover

Business Intelligence is a tech driven process for analyzing data and presenting actionable information that informs decisions, while analytics is the discovery, interpretation, and communication of bigger patterns in data and applying them to business decisions. 

Read more about business intelligence: 
logianalytics.com/resources/bi-encyclopedia/business-intelligence/

Business Intelligence vs. Analytics

Operational reports help organisations present and distribute information to the right people, in the right format, and in a timeframe that supports their business needs. However, if operational reports are cumbersome or difficult to read, the benefits can vanish quickly.

Today, reporting requirements are more complex–outdated tools are no longer meeting end user expectations.

Join our webinar to discover why and how organisations are modernizing their operational reports.

We’ll explore:
1. Complex needs of common reporting scenarios

2. Five modern operational reporting features

3. An example of an organisation that transformed their operational reporting

Modernizing Your Legacy Operational Reports

According to Gartner, 80 percent of application teams compete on the sophistication of the dashboards, reports, and analytics in their products. Why? Because end users expect more than basic reporting.

Embedded analytics should not only deliver data visualizations, but go deeper and integrate the data and analytics into the fabric of the application. Join the webinar to learn about five embedded analytics capabilities that will make your application shine.

We’ll explore:

1. Full App Integration

2. End-User Data Exploration

3. Web-Based Content Creation

4. Pixel-Perfect Operational Reports

5. Predictive Insights

5 Embedded Analytics Capabilities to Make Your Application Shine

The first instinct for many software companies is to build exactly what they want with the help of chart components and open source code libraries. This works for some organisations that think their users don’t have complex requirements. But with dashboards and reports, the trigger point often hinges around understanding and mapping user flows. A one-size-fits-all experience just doesn’t cut it when you have a growing customer base and serve multiple user personas who are trying to achieve different outcomes.

Join Ryan MacCarrigan, founding principal of Lean Studio, to learn how to approach the build vs. buy debate when launching your analytics project. What are some key considerations to think about that can save you time and money down the road?

You'll learn:

1. How to reduce customer churn with user persona-segmented dashboards

2. The challenges of building with open-source component libraries

3. Lessons learned from real product teams

3 Challenges of Building Complex Dashboards with Open Source Components

Brivo—a leading security and proptech company offering cloud-based access control and smart apartment solutions—collects millions of events every hour through their ground-breaking platform. By partnering with Logi Analytics, they can now translate that data into actionable insights so every end user, regardless of their expertise in analytics, can easily detect and respond to potential security risks.In this discussion, Jeff Nielsen, Chief Technology Officer of Brivo, will speak about Brivo’s scalable embedded analytics platform journey.

Unleashing the Power of a Security Platform with Leading Analytics

The speed at which data comes into organisations is fast and furious. Users of business applications want to quickly leverage this data to extract insights, make data-driven decisions, and take the best actions.

To achieve that value, software teams must be able to provide embedded analytics, dashboards, and reports while reducing friction, fragility, and fear for their end users.

Join us for a webinar with Dr. Kirk Borne, Principal Data Scientist at Booz Allen Hamilton, to learn how embedded analytics is boosting data-driven applications.

You'll learn:

1. How STELLAR Analytics boosts the ability of organizations to extract value from data. STELLAR Analytics includes (S) Streaming Analytics, (T) Team Analytics, (E) Edge Analytics, (L) Location Analytics, (L) Learning Business System Analytics, (A) Agile Analytics, and (R) Related-entity Analytics.

2. How embedded analytics addresses the friction, fragility, and fear in data-driven applications

3. Strategies for managing large quantities of data

How Embedded Analytics Boosts Data-Driven Applications

Logi is your application’s analytics layer empowering you to embed visualizations, dashboards and reports that will delight your users and accelerate your innovation. 
Designed specifically for software teams, Logi Composer delivers the first out-of-the-box development experience for embedded analytics.

Logi Composer Explainer Video

Embedding dashboards, reports, and analytics into your application means providing customers with relevant, actionable insights when and where they need them. It should also mean being able to deploy analytics instantly and securely, without having to redo work that's already been done.

By focusing on four key security factors, you’ll be able to integrate analytics content easier and more seamlessly than before. Join us for a webinar as we share and break down these four factors.

You'll learn:
1. How to identify what security means in a SaaS environment

2. Why embedding analytics enables security best practices

3. Four security factors to consider when implementing an embedded analytics solution

4 Factors to Consider When Securing Your Embedded Analytics Solution

Assumptions mapping is the process of identifying and testing your riskiest ideas. Join Laura Klein, product manager and author of Build Better Products, to learn how to spot the unconscious assumptions which you’re basing decisions on and guidelines for validating (or invalidating) your ideas.

You'll learn:
1. Why every product leader goes into a new project with untested, hidden assumptions

2. A simple method for identifying your riskiest assumptions

3. A few simple ways to test if your assumptions are wrong

How to Find and Test Assumptions in Product Development

Product Development

Embedded BI

Data Analytics

Embedded Analytics

User Experience

Product Management

Software Application

Product Solutions

Behavioural Analytics

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How to Find and Test Assumptions in Product Development

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