How Elisa Created A Next-Gen Hybrid ATV Service: An Operator Success Story

Presented by

Brigita Brjuhhanov, Tim Pearson, Mercedes Pastor, Pierre Donath, Maria Rua Aguete.

About this talk

In this webinar you’ll learn how Elisa built and launched their new TV service “Elisa Elamus” on Android TV, Smart TV and all other platforms together with NAGRA, Technicolor and 3SS. The panel will explore the choices Elisa made and the crucial building blocks to make this pay TV deployment a success in the Estonian market. Join Brigita Brjuhhanov (Elisa), Tim Pearson (NAGRA), Mercedes Pastor (Technicolor) and Pierre Donath (3SS), moderated by Maria Rua Aguete (OMDIA) in this masterclass. Together they will answer the questions below, followed by an interactive Q&A with the audience: ➡️ How and why did Elisa create a seamless viewing experience across platforms? ➡️ Why are operators launching hybrid Android TV STBs? ➡️ What are the truths and myths about Google’s Android TV? ➡️ What's the role of operators as content aggregators while securing their brand? ➡️ How do operators secure attractive content during the rise of piracy? ➡️ Which key technical challenges were solved to reduce complexity?

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We deliver world-class software solutions to service providers and technology innovators to bring video to any screen. We design and engineer bespoke front end and back end solutions for TV & Video. Our ground-breaking 3READY Android STB + Multiscreen Solution solves broadcasters’​ and operator challenges.