“Is This Creepy?” Balancing Privacy and Personalization

Presented by

Fatemeh Khatibloo, VP, Principle Analyst at Forrester; Stephanie Liu, Analyst at Forrester

About this talk

The interplay between privacy and personalization has only become more important as we spend more time online, navigating uncertain times. Come hear veteran Forrester analysts Fatemeh Khatibloo and Stephanie Liu explore the ethics and new landscape of privacy, what consumers expect, and how people make the choices that they do. PolicyGenius’s Jessica Owen will join to speak about how Iterable was instrumental in helping them implement a game-changing personalization strategy. Join this powerhouse panel to: -Learn how people make choices—and how to reduce their decision-making stress -See examples of “creepy” personalization—and how to avoid cringey mistakes -Learn appropriate personalization—and how to leverage to empathize with customers

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We develop thought leadership webinars featuring expert industry guests on topics related to cross-channel marketing and email marketing. Iterable is a cross-channel growth marketing platform that synchronizes your campaign messaging across email, sms, in-app, mobile push, social, and direct mail.