5 Steps to an Effective Growth Marketing Strategy

Presented by

Sam Larsen, Director of Growth for Mixpanel; Garin Hobbs, Director of Market Insights for Iterable

About this talk

Good things come in fives: Queer Eye’s Fab Five; the Spice Girls; the Power Rangers. Next up on the list? The 5 steps to an effective growth marketing strategy. Executing an agile growth marketing strategy, built on a test and iterate philosophy, that also hits at the individual level can seem daunting…or maybe even impossible. But fear not! Sam Larsen, Director of Growth at Mixpanel, and Garin Hobbs, Expert Personalization Strategist at Iterable, break it down into a tried-and-true framework that is structured, yet scalable. In this interactive webinar, you’ll learn how to create a growth engine that is nimble and data-driven—something that is especially important as we’re all called to be attuned to each and every consumer need. Join us and learn: -The 5 principles of a scalable growth marketing engine -What types of data and cues from your audience you should be leaning into -How to supercharge your efforts with analytics and insights
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We develop thought leadership webinars featuring expert industry guests on topics related to cross-channel marketing and email marketing. Iterable is a cross-channel growth marketing platform that synchronizes your campaign messaging across email, sms, in-app, mobile push, social, and direct mail.