Holistic Live: It’s all about the lifecycle

Privacy changes are limiting what consumer information brands can utilize, so it’s more important than ever to maximize your first-party data while also building your customer’s trust. The key to building brand affinity? Email marketing and AI personalization.

Hear our experts talk about how your zero- and first-party data are key to an enhanced customer experience. Join us to learn how to use AI and predictive analytics. Plus, we reveal how our experts use this data to take email strategy to the next level.

Some topics we discuss:

-Measure customer sentiment for a highly personalized strategy
-How to apply zero- and first-party data collection to your outreach strategy
-Strategies to secure a loyal customer base in a competitive market
-Case studies to replicate for personalization success
-How to use AI for more robust, real-time personalization

Your brand is under constant pressure to stand out in a sea of messages that bombard your customers 24/7 — figuring out how to reach them with a message that matters can be a daunting task, but don’t fear!

In this webinar, we’ll show you how to meet the challenges of delivering a great customer experience across all your customers’ preferred communication channels.

We’ll explore the four elements of personalization and demonstrate how the smart use of a cross-channel marketing platform can help your brand achieve long-lasting relationships with your customers.

Come away with:

-Key components to building authentic and trusting relationships with your customers
-Steps for creating meaningful customer experiences that boost brand awareness and positive brand sentiment
-Ideas and tips to foster loyalty with personalized and relevant messaging

Since 1956, Jersey Mike’s has been serving delicious, made-to-order sub sandwiches to hungry diners. What started as a small, independent shop in Point Pleasant, New Jersey has now grown to nearly 2,000 locations worldwide. As its brick-and-mortar footprint expanded, Jersey Mike’s recognized the need to marry its legacy in-store experience to the demands of today’s digital-first consumers.

Join Kelly McGee, Director of Digital Marketing, as she shares how:

-Jersey Mike’s transformed its digital experience to embrace consumer expectation
-The right tech stack laid the foundation for a unified customer experience
-They leverage data to deliver personalized, cross-channel messages that build loyalty

Since 1956, Jersey Mike’s has been serving delicious, made-to-order sub sandwiches to hungry diners. What started as a small, independent shop in Point Pleasant, New Jersey has now grown to nearly 2,000 locations worldwide. As its brick-and-mortar footprint expanded, Jersey Mike’s recognized the need to marry its legacy in-store experience to the demands of today’s digital-first consumers.

Join Kelly McGee, Director of Digital Marketing, as she shares how:

-Jersey Mike’s transformed its digital experience to embrace consumer expectation
-The right tech stack laid the foundation for a unified customer experience
-They leverage data to deliver personalized, cross-channel messages that build loyalty

Available in more than 20 countries, Care.com is the world’s leading platform for finding and managing high-quality family care. Designed to meet the evolving needs of today’s families and caregivers, Care.com is committed to building data-driven customer experiences through online and mobile channels that require a deep understanding and tailored approach to each audience. Join Matt Naturman, Associate Lifecycle Marketing Manager at Care.com, to hear how he extracts insights from Amplitude to continually optimize their customer experience with Iterable.

In this webinar, you’ll hear:

-How Care.com modernized their tech stack to deliver better customer experiences
-How Amplitude enables deeper insight into customer behavior
How Care.com continually optimizes their cross-channel campaigns to drive year-over-year growth.

Today, 91% of consumers are more likely to shop with brands who provide relevant offers or recommendations. Yet few marketers leverage their data to create more meaningful, individualised conversations with their customers. In our joint Masterclass with Sparkpost we’ll discuss how customers want to be reached, and how you can leverage data and technology to personalise their journey.

In this session we dive into:

-Which messages resonate most with your customers
-Driving acquisition and customer loyalty
-The 4 Levels of Personalization

How to approach growth marketing and the customer lifecycle with insights from eBay, Holistic Email Marketing, and Iterable.

Learn from some of the industry’s finest marketers. Lea Palomba, formerly Ebay, joins Holistic Email’s Kath Pay, and Eloise Shuttleworth to discuss how you can take your email lifecycle from “business as usual” to truly customer-focused. Apply these tips and tricks to improve your cross-channel marketing and generate better results from your email programmes.

In this session, we’ll dive into:

-Personalisation techniques and best practice
-Customer-focused marketing strategies
-Lifecycle management

Between the global pandemic, social unrest and the turbulent U.S. election cycle, 2020 put brands to the test. How do marketers communicate corporate values and build consumer trust when “unprecedented times” becomes the ultimate cliche?

Iterable surveyed 500 B2C marketers around the world to examine how brands responded to events in 2020 and what’s in store for them this year.

Come for this highly interactive webinar and discover:

-If the words behind marketers’ messaging actually matched their actions
-What role ethics play when deciding whether to be politically neutral
-How leading businesses pivoted their marketing to build trust

How to approach growth marketing and the customer lifecycle with insights from eBay, Holistic Email Marketing, and Iterable.

Learn from some of the industry’s finest marketers. Lea Palomba, formerly Ebay, joins Holistic Email’s Kath Pay, and Eloise Shuttleworth to discuss how you can take your email lifecycle from “business as usual” to truly customer-focused. Apply these tips and tricks to improve your cross-channel marketing and generate better results from your email programmes.

In this session, we’ll dive into:

-Personalisation techniques and best practice
-Customer-focused marketing strategies
-Lifecycle management

Are you planning ahead for next year but not sure where to begin?

2020 has certainly been a life-changing year. The way we live and shop has fundamentally changed. We are seeing hyper digital transformation, the rise of essential commerce, and increased mobile app competition. We are more digitally connected than ever before but what does this mean for your customers, and your marketing?

Join us for a virtual fireside chat to discuss the top 10 marketing predictions for 2021 with leaders from Yodel Mobile, Splink Industries/ My Theory Test by James May and HomeExchange.

During this session you’ll learn:

-The top 10 marketing predictions for 2021
-Mobile, email and cross channel trends you need to know
-Examples of brands leading the pack into 2021

Good things come in fives: Queer Eye’s Fab Five; the Spice Girls; the Power Rangers. Next up on the list? The 5 steps to an effective growth marketing strategy.

Executing an agile growth marketing strategy, built on a test and iterate philosophy, that also hits at the individual level can seem daunting…or maybe even impossible. But fear not! Sam Larsen, Director of Growth at Mixpanel, and Garin Hobbs, Expert Personalization Strategist at Iterable, break it down into a tried-and-true framework that is structured, yet scalable. In this interactive webinar, you’ll learn how to create a growth engine that is nimble and data-driven—something that is especially important as we’re all called to be attuned to each and every consumer need.

Join us and learn:

-The 5 principles of a scalable growth marketing engine
-What types of data and cues from your audience you should be leaning into
-How to supercharge your efforts with analytics and insights

The interplay between privacy and personalization has only become more important as we spend more time online, navigating uncertain times.

Come hear veteran Forrester analysts Fatemeh Khatibloo and Stephanie Liu explore the ethics and new landscape of privacy, what consumers expect, and how people make the choices that they do.

PolicyGenius’s Jessica Owen will join to speak about how Iterable was instrumental in helping them implement a game-changing personalization strategy.

Join this powerhouse panel to:
-Learn how people make choices—and how to reduce their decision-making stress
-See examples of “creepy” personalization—and how to avoid cringey mistakes
-Learn appropriate personalization—and how to leverage to empathize with customers

The unknowns of this year’s holiday shopping season are plenty. But while the pandemic has impacted consumer confidence and turned retail shopping upside down, we do know that consumers will be spending for the holidays… no matter what.

In this discussion, we’ll help you demystify how to engage with your customers with more relevant messaging across all channels.

Join us and learn:
-Peak season trends and quick festive wins
-The importance of leveraging personalisation this season
-Top tips for your cross-channel marketing strategy.

This was one of our most popular webinars in 2018, and we dove right in to review what cross-channel campaigns made a splash in 2019.

Check out this interactive session where we had the audience vote on their favorites in each category.

This session includes:

-Innovative examples of this year’s best cross-channel marketing campaigns
-Voting and chats with our webinar experts about this year’s best cross-channel campaigns
-Fresh inspiration for your campaigns in 2020

What are you doing to level up your email marketing maturity for the year – and decade – ahead? Tune in to hear from two industry pundits and weigh in with your own perspective as we explore the resolutions you should make and break here in the ’20s.

In this session, we dive into:

-The biggest trends of the last decade driving email marketing forward
-A calendar outlining the biggest opportunities you should take advantage of in 2020
-The hot-or-not innovations for the new decade

You’ve mastered Email 101. You could write your thesis on email marketing tactics. Now you’re ready to take your skills to the next stage.

In this webinar, Product Manager at Pinterest – Seth Weisfeld – will be teaming up with Iterable’s Jen Capstraw to host a PhD-level discussion at the cutting edge of email.

This session includes:

-A deep dive into the future of email – AMP, machine learning, hyper personalization, and more
-Innovative examples of how today’s top brands are pioneering new email use cases
-Live polls and chat for real-time interactivity with the email experts and other webinar participants

Iterable & Really Good Emails are teaming up to close out 2019 with an interactive webinar extravaganza.

Join us as Jen & Matt unveil the winners of their unofficial, unconventional awards for the year’s most unforgettable emails. Warmest welcome email? Check. Most magnificent Shark Week-themed email? We’ll have an award for that, too.

So whether you’re looking for inspiration or information, this is a webinar you won’t want to miss.

-Best-in-class examples of a dozen or so categories of emails
-Expert advice and tips for creating beautiful emails that engage and convert
-Inspiration for your 2020 email campaigns

Google Product Manager Jon Harmer joins us for a very special webinar covering one of the hottest topics around – AMP for Email and the future of email.

Whether you’re already coding AMP emails or just curious to know what all the hype is about, you won’t want to miss this opportunity to dive into Jon’s world, gain perspective of what’s possible today, and get ahead of the curve.

There is also plenty of space for answering questions as they pertain to Gmail, AMP for Email, and what lies ahead for email marketers.

Expect to come away with:
-A look at the challenges and opportunities with AMP for Email
-A collection of amazing examples of AMP for Email in action
-FAQ on Google’s relationship with email marketing