Holistic Live: It’s all about the lifecycle

How to approach growth marketing and the customer lifecycle with insights from eBay, Holistic Email Marketing, and Iterable.

Learn from some of the industry’s finest marketers. Lea Palomba, formerly Ebay, joins Holistic Email’s Kath Pay, and Eloise Shuttleworth to discuss how you can take your email lifecycle from “business as usual” to truly customer-focused. Apply these tips and tricks to improve your cross-channel marketing and generate better results from your email programmes.

In this session, we’ll dive into:

-Personalisation techniques and best practice
-Customer-focused marketing strategies
-Lifecycle management

Are you planning ahead for next year but not sure where to begin?

2020 has certainly been a life-changing year. The way we live and shop has fundamentally changed. We are seeing hyper digital transformation, the rise of essential commerce, and increased mobile app competition. We are more digitally connected than ever before but what does this mean for your customers, and your marketing?

Join us for a virtual fireside chat to discuss the top 10 marketing predictions for 2021 with leaders from Yodel Mobile, Splink Industries/ My Theory Test by James May and HomeExchange.

During this session you’ll learn:

-The top 10 marketing predictions for 2021
-Mobile, email and cross channel trends you need to know
-Examples of brands leading the pack into 2021

Good things come in fives: Queer Eye’s Fab Five; the Spice Girls; the Power Rangers. Next up on the list? The 5 steps to an effective growth marketing strategy.

Executing an agile growth marketing strategy, built on a test and iterate philosophy, that also hits at the individual level can seem daunting…or maybe even impossible. But fear not! Sam Larsen, Director of Growth at Mixpanel, and Garin Hobbs, Expert Personalization Strategist at Iterable, break it down into a tried-and-true framework that is structured, yet scalable. In this interactive webinar, you’ll learn how to create a growth engine that is nimble and data-driven—something that is especially important as we’re all called to be attuned to each and every consumer need.

Join us and learn:

-The 5 principles of a scalable growth marketing engine
-What types of data and cues from your audience you should be leaning into
-How to supercharge your efforts with analytics and insights

The interplay between privacy and personalization has only become more important as we spend more time online, navigating uncertain times.

Come hear veteran Forrester analysts Fatemeh Khatibloo and Stephanie Liu explore the ethics and new landscape of privacy, what consumers expect, and how people make the choices that they do.

PolicyGenius’s Jessica Owen will join to speak about how Iterable was instrumental in helping them implement a game-changing personalization strategy.

Join this powerhouse panel to:
-Learn how people make choices—and how to reduce their decision-making stress
-See examples of “creepy” personalization—and how to avoid cringey mistakes
-Learn appropriate personalization—and how to leverage to empathize with customers

The unknowns of this year’s holiday shopping season are plenty. But while the pandemic has impacted consumer confidence and turned retail shopping upside down, we do know that consumers will be spending for the holidays… no matter what.

In this discussion, we’ll help you demystify how to engage with your customers with more relevant messaging across all channels.

Join us and learn:
-Peak season trends and quick festive wins
-The importance of leveraging personalisation this season
-Top tips for your cross-channel marketing strategy.

This was one of our most popular webinars in 2018, and we dove right in to review what cross-channel campaigns made a splash in 2019.

Check out this interactive session where we had the audience vote on their favorites in each category.

This session includes:

-Innovative examples of this year’s best cross-channel marketing campaigns
-Voting and chats with our webinar experts about this year’s best cross-channel campaigns
-Fresh inspiration for your campaigns in 2020

What are you doing to level up your email marketing maturity for the year – and decade – ahead? Tune in to hear from two industry pundits and weigh in with your own perspective as we explore the resolutions you should make and break here in the ’20s.

In this session, we dive into:

-The biggest trends of the last decade driving email marketing forward
-A calendar outlining the biggest opportunities you should take advantage of in 2020
-The hot-or-not innovations for the new decade

You’ve mastered Email 101. You could write your thesis on email marketing tactics. Now you’re ready to take your skills to the next stage.

In this webinar, Product Manager at Pinterest – Seth Weisfeld – will be teaming up with Iterable’s Jen Capstraw to host a PhD-level discussion at the cutting edge of email.

This session includes:

-A deep dive into the future of email – AMP, machine learning, hyper personalization, and more
-Innovative examples of how today’s top brands are pioneering new email use cases
-Live polls and chat for real-time interactivity with the email experts and other webinar participants

Iterable & Really Good Emails are teaming up to close out 2019 with an interactive webinar extravaganza.

Join us as Jen & Matt unveil the winners of their unofficial, unconventional awards for the year’s most unforgettable emails. Warmest welcome email? Check. Most magnificent Shark Week-themed email? We’ll have an award for that, too.

So whether you’re looking for inspiration or information, this is a webinar you won’t want to miss.

-Best-in-class examples of a dozen or so categories of emails
-Expert advice and tips for creating beautiful emails that engage and convert
-Inspiration for your 2020 email campaigns

Google Product Manager Jon Harmer joins us for a very special webinar covering one of the hottest topics around – AMP for Email and the future of email.

Whether you’re already coding AMP emails or just curious to know what all the hype is about, you won’t want to miss this opportunity to dive into Jon’s world, gain perspective of what’s possible today, and get ahead of the curve.

There is also plenty of space for answering questions as they pertain to Gmail, AMP for Email, and what lies ahead for email marketers.

Expect to come away with:
-A look at the challenges and opportunities with AMP for Email
-A collection of amazing examples of AMP for Email in action
-FAQ on Google’s relationship with email marketing