How to approach growth marketing and the customer lifecycle with insights from eBay, Holistic Email Marketing, and Iterable.
Learn from some of the industry’s finest marketers. Lea Palomba, formerly Ebay, joins Holistic Email’s Kath Pay, and Eloise Shuttleworth to discuss how you can take your email lifecycle from “business as usual” to truly customer-focused. Apply these tips and tricks to improve your cross-channel marketing and generate better results from your email programmes.
In this session, we’ll dive into:
-Personalisation techniques and best practice
-Customer-focused marketing strategies
-Lifecycle management
RecordedDec 17 2020108 mins
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April Mullen, Director of Strategic Insights at SparkPost; Eloise Shuttleworth, Director of Customer Success at Iterable
Today, 91% of consumers are more likely to shop with brands who provide relevant offers or recommendations. Yet few marketers leverage their data to create more meaningful, individualised conversations with their customers. In our joint Masterclass with Sparkpost we’ll discuss how customers want to be reached, and how you can leverage data and technology to personalise their journey.
In this session we dive into:
-Which messages resonate most with your customers
-Driving acquisition and customer loyalty
-The 4 Levels of Personalization
Lea Palomba, Marketing Operations at eBay; Kath Pay, CEO at Holistic; Eloise Shuttleworth, Director of Customer Success
How to approach growth marketing and the customer lifecycle with insights from eBay, Holistic Email Marketing, and Iterable.
Learn from some of the industry’s finest marketers. Lea Palomba, formerly Ebay, joins Holistic Email’s Kath Pay, and Eloise Shuttleworth to discuss how you can take your email lifecycle from “business as usual” to truly customer-focused. Apply these tips and tricks to improve your cross-channel marketing and generate better results from your email programmes.
In this session, we’ll dive into:
-Personalisation techniques and best practice
-Customer-focused marketing strategies
-Lifecycle management
Lea Palomba, Marketing Operations at eBay; Kath Pay, CEO at Holistic; Eloise Shuttleworth, Director of Customer Success
How to approach growth marketing and the customer lifecycle with insights from eBay, Holistic Email Marketing, and Iterable.
Learn from some of the industry’s finest marketers. Lea Palomba, formerly Ebay, joins Holistic Email’s Kath Pay, and Eloise Shuttleworth to discuss how you can take your email lifecycle from “business as usual” to truly customer-focused. Apply these tips and tricks to improve your cross-channel marketing and generate better results from your email programmes.
In this session, we’ll dive into:
-Personalisation techniques and best practice
-Customer-focused marketing strategies
-Lifecycle management
Megan Dean, Growth Director at Yodel Mobile; Cassian Harrison, Director at Splink Industries; Yvette Wang, CRM Manager
Are you planning ahead for next year but not sure where to begin?
2020 has certainly been a life-changing year. The way we live and shop has fundamentally changed. We are seeing hyper digital transformation, the rise of essential commerce, and increased mobile app competition. We are more digitally connected than ever before but what does this mean for your customers, and your marketing?
Join us for a virtual fireside chat to discuss the top 10 marketing predictions for 2021 with leaders from Yodel Mobile, Splink Industries/ My Theory Test by James May and HomeExchange.
During this session you’ll learn:
-The top 10 marketing predictions for 2021
-Mobile, email and cross channel trends you need to know
-Examples of brands leading the pack into 2021
Sam Larsen, Director of Growth for Mixpanel; Garin Hobbs, Director of Market Insights for Iterable
Good things come in fives: Queer Eye’s Fab Five; the Spice Girls; the Power Rangers. Next up on the list? The 5 steps to an effective growth marketing strategy.
Executing an agile growth marketing strategy, built on a test and iterate philosophy, that also hits at the individual level can seem daunting…or maybe even impossible. But fear not! Sam Larsen, Director of Growth at Mixpanel, and Garin Hobbs, Expert Personalization Strategist at Iterable, break it down into a tried-and-true framework that is structured, yet scalable. In this interactive webinar, you’ll learn how to create a growth engine that is nimble and data-driven—something that is especially important as we’re all called to be attuned to each and every consumer need.
Join us and learn:
-The 5 principles of a scalable growth marketing engine
-What types of data and cues from your audience you should be leaning into
-How to supercharge your efforts with analytics and insights
Fatemeh Khatibloo, VP, Principle Analyst at Forrester; Stephanie Liu, Analyst at Forrester
The interplay between privacy and personalization has only become more important as we spend more time online, navigating uncertain times.
Come hear veteran Forrester analysts Fatemeh Khatibloo and Stephanie Liu explore the ethics and new landscape of privacy, what consumers expect, and how people make the choices that they do.
PolicyGenius’s Jessica Owen will join to speak about how Iterable was instrumental in helping them implement a game-changing personalization strategy.
Join this powerhouse panel to:
-Learn how people make choices—and how to reduce their decision-making stress
-See examples of “creepy” personalization—and how to avoid cringey mistakes
-Learn appropriate personalization—and how to leverage to empathize with customers
Kait Creamer, CRM Marketing Manager at Framer; Kath Pay, CEO at Holistic; Jeffrey Vocell, Product Marketing at Iterable
The unknowns of this year’s holiday shopping season are plenty. But while the pandemic has impacted consumer confidence and turned retail shopping upside down, we do know that consumers will be spending for the holidays… no matter what.
In this discussion, we’ll help you demystify how to engage with your customers with more relevant messaging across all channels.
Join us and learn:
-Peak season trends and quick festive wins
-The importance of leveraging personalisation this season
-Top tips for your cross-channel marketing strategy.
Alyssa Jarrett, Director Brand & Content Marketing at Iterable; Ginny Tonkin, Sr. Demand Generation Manager at Iterable
This was one of our most popular webinars in 2018, and we dove right in to review what cross-channel campaigns made a splash in 2019.
Check out this interactive session where we had the audience vote on their favorites in each category.
This session includes:
-Innovative examples of this year’s best cross-channel marketing campaigns
-Voting and chats with our webinar experts about this year’s best cross-channel campaigns
-Fresh inspiration for your campaigns in 2020
April Mullen, Director of Strategic Insights at SparkPost; Jen Capstraw, Director of Strategic Insights at Iterable
What are you doing to level up your email marketing maturity for the year – and decade – ahead? Tune in to hear from two industry pundits and weigh in with your own perspective as we explore the resolutions you should make and break here in the ’20s.
In this session, we dive into:
-The biggest trends of the last decade driving email marketing forward
-A calendar outlining the biggest opportunities you should take advantage of in 2020
-The hot-or-not innovations for the new decade
Seth Weisfeld, Product Manager, Growth Channels at Pinterest; Jen Capstraw, Director of Strategic Insights at Iterable
You’ve mastered Email 101. You could write your thesis on email marketing tactics. Now you’re ready to take your skills to the next stage.
In this webinar, Product Manager at Pinterest – Seth Weisfeld – will be teaming up with Iterable’s Jen Capstraw to host a PhD-level discussion at the cutting edge of email.
This session includes:
-A deep dive into the future of email – AMP, machine learning, hyper personalization, and more
-Innovative examples of how today’s top brands are pioneering new email use cases
-Live polls and chat for real-time interactivity with the email experts and other webinar participants
Matt Helbig, Co-founder at ReallyGoodEmails; Jen Capstraw, Director of Strategic Insights and Evangelism at Iterable
Iterable & Really Good Emails are teaming up to close out 2019 with an interactive webinar extravaganza.
Join us as Jen & Matt unveil the winners of their unofficial, unconventional awards for the year’s most unforgettable emails. Warmest welcome email? Check. Most magnificent Shark Week-themed email? We’ll have an award for that, too.
So whether you’re looking for inspiration or information, this is a webinar you won’t want to miss.
-Best-in-class examples of a dozen or so categories of emails
-Expert advice and tips for creating beautiful emails that engage and convert
-Inspiration for your 2020 email campaigns
Jon Harmer, Product Manager for Google; Jen Capstraw, Director of Strategic Insights and Evangelism at Iterable
Google Product Manager Jon Harmer joins us for a very special webinar covering one of the hottest topics around – AMP for Email and the future of email.
Whether you’re already coding AMP emails or just curious to know what all the hype is about, you won’t want to miss this opportunity to dive into Jon’s world, gain perspective of what’s possible today, and get ahead of the curve.
There is also plenty of space for answering questions as they pertain to Gmail, AMP for Email, and what lies ahead for email marketers.
Expect to come away with:
-A look at the challenges and opportunities with AMP for Email
-A collection of amazing examples of AMP for Email in action
-FAQ on Google’s relationship with email marketing
Webinars to help you become a better cross-channel and email marketer.
We develop thought leadership webinars featuring expert industry guests on topics related to cross-channel marketing and email marketing. Iterable is a cross-channel growth marketing platform that synchronizes your campaign messaging across email, sms, in-app, mobile push, social, and direct mail.
Holistic Live: It’s all about the lifecycleLea Palomba, Marketing Operations at eBay; Kath Pay, CEO at Holistic; Eloise Shuttleworth, Director of Customer Success[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]108 mins