Customer Data and The Fundamentals of Personalisation

Presented by

April Mullen, Director of Strategic Insights at SparkPost; Eloise Shuttleworth, Director of Customer Success at Iterable

About this talk

Today, 91% of consumers are more likely to shop with brands who provide relevant offers or recommendations. Yet few marketers leverage their data to create more meaningful, individualised conversations with their customers. In our joint Masterclass with Sparkpost we’ll discuss how customers want to be reached, and how you can leverage data and technology to personalise their journey. In this session we dive into: -Which messages resonate most with your customers -Driving acquisition and customer loyalty -The 4 Levels of Personalization

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We develop thought leadership webinars featuring expert industry guests on topics related to cross-channel marketing and email marketing. Iterable is a cross-channel growth marketing platform that synchronizes your campaign messaging across email, sms, in-app, mobile push, social, and direct mail.