Name: Building Brand Trust in a Year Like 2021
Start: 2021-03-24T17:00:00Z
End: 2021-03-24T17:00:39.000Z
Location: BrightTALK
Rating: 4.5

We develop thought leadership webinars featuring expert industry guests on topics related to cross-channel marketing and email marketing. Iterable is a cross-channel growth marketing platform that synchronizes your campaign messaging across email, sms, in-app, mobile push, social, and direct mail.

Your brand is under constant pressure to stand out in a sea of messages that bombard your customers 24/7 — figuring out how to reach them with a message that matters can be a daunting task, but don’t fear! 

In this webinar, we’ll show you how to meet the challenges of delivering a great customer experience across all your customers’ preferred communication channels. 

We’ll explore the four elements of personalization and demonstrate how the smart use of a cross-channel marketing platform can help your brand achieve long-lasting relationships with your customers. 

Come away with: 

-Key components to building authentic and trusting relationships with your customers
-Steps for creating meaningful customer experiences that boost brand awareness and positive brand sentiment
-Ideas and tips to foster loyalty with personalized and relevant messaging

Personalization For Dummies

From Apple’s recent changes to the Identifier for Advertisers (IDFA) to ad-free browsers and Google’s elimination of third-party cookies, companies are recognizing that people want more privacy and control of their data. For iOS mobile developers and app makers, the changes to IDFA will make it more challenging to effectively target users. This could lead to higher acquisition costs and cut into revenues.

In this webinar, we look at the growing trend toward privacy and what the implications are for marketing, technology, and product development budgets. Plus, what strategies are going to get you the highest ROI. We’ll explore:

1. How IDFA changes will impact your ability to reach new customers
2. Why first-party data is so critical and how to use it wisely
3. Why investing in a retention strategy for your mobile app can deliver value in this new environment

Building Consumer Trust and Personalization with First-Party Data

Available in more than 20 countries, Care.com is the world’s leading platform for finding and managing high-quality family care. Designed to meet the evolving needs of today’s families and caregivers, Care.com is committed to building data-driven customer experiences through online and mobile channels that require a deep understanding and tailored approach to each audience. Join Matt Naturman, Associate Lifecycle Marketing Manager at Care.com, to hear how he extracts insights from Amplitude to continually optimize their customer experience with Iterable.

In this webinar, you’ll hear: 
How Care.com modernized their tech stack to deliver better customer experiences
How Amplitude enables deeper insight into customer behavior
How Care.com continually optimizes their cross-channel campaigns to drive year-over-year growth.

How Care.com’s Modern Tech Stack Powers Smarter Campaigns

2020 brought a lot of change and accelerated digital transformation initiatives for brands. We’re seeing hyper-digital transformation, the rise of essential commerce, and increased mobile app competition. As a result, consumer expectations have changed forever, especially Gen Z. We are more digitally connected than ever before – but what does this mean for your consumers, and your marketing?

Watch this on-demand session from Voxburner’s YMS London and learn:
1. How to approach digital transformation
2. Top tips for a winning personalization strategy
3. Real life examples from Zoopla and Fiit

5 Steps to Embracing Gen Z Digital Strategies

The mobile marketing landscape is always changing, especially in recent years. As you plan for a mobile-focused future, arming yourself with data and first-hand knowledge from leaders helping to shape the experiences of the biggest mobile brands around will help you stay ahead of the curve.

Join us as we team up with our friends at Twilio to explore the latest mobile marketing trends shaping our work as marketers, lives as consumers, and the massive opportunities they hold for our brands. We’ll also share key findings from our latest mobile consumer report and sit down for a fireside chat between Iterable’s Sr. Director of Strategic Services and Twilio’s VP of ISV.

You’ll come away with:
- The mobile marketing trends that should be on your team’s radar
- New research findings on mobile consumer sentiment, behavior, and preferences
- Insider perspective from Iterable & Twilio leaders helping shape the future of mobile experience

The State of Mobile Marketing

In an age that demands digital presence and savviness, data is a powerful digital currency that plays a critical role for businesses and the customer experiences they create. An astonishing amount of data is generated every day, but simply having data isn’t enough—it needs to be accessible, flexible, and actionable. 

Join us and our friends at Snowflake as we chat about the importance and evolution of sharing data, and how data unification can result in a more comprehensive view of your customers and pave the way for new marketing possibilities and business insights. 

In this webinar, you’ll learn:
- How data is accelerating digital transformation for businesses
- Challenges brands face managing, sharing, and leveraging data effectively
- Examples of how you can unify data to drive critical business decisions

The Data Differentiator: How Unified Data Unlocks Business Insights

Digital transformation is the buzz phrase of the decade. But few know how to do it, and even fewer have measurable financial results.

Swan Sit was the Global Head of Digital Marketing at Nike, Estée Lauder, Revlon, and Elizabeth Arden. She will take us through a case study of when digital transformation works, leading a global cosmetic company through a turnaround that resulted in acquisition, and the steps and components needed to execute a transformation journey. She will also take us through recent trends and changes that continually affect our digital transformation roadmaps, like data, privacy and platforms.

Marketing is fundamentally about people. But only when we understand the channels and platforms that reach our consumers, can we meet them where they are. Consumers are already there – it’s time for the companies to catch up.

Lead a Digital Transformation from a Master Marketer Who's Done It Before

From Apple’s recent changes to the Identifier for Advertisers (IDFA) to ad free browsers and Google’s elimination of third-party cookies, companies are recognizing that people want more privacy and control of their data. For iOS mobile developers and app makers, the changes to IDFA will make it more challenging to effectively target users. This could lead to higher acquisition costs and cut into revenues.

In this webinar, we look at the growing trend toward privacy and what the implications are for marketing, technology and product development budgets. Plus, what strategies are going to get you the highest ROI. We’ll explore:

1. How IDFA changes will impact your ability to reach new customers
2. Why first-party data is so critical and how to use it wisely
3. Why investing in a retention strategy for your mobile app can deliver value in this new environment

Between the global pandemic, social unrest and the turbulent U.S. election cycle, 2020 put brands to the test. How do marketers communicate corporate values and build consumer trust when “unprecedented times” becomes the ultimate cliche?

Iterable surveyed 500 B2C marketers around the world to examine how brands responded to events in 2020 and what’s in store for them this year.

Come for this highly interactive webinar and discover:

-If the words behind marketers’ messaging actually matched their actions
-What role ethics play when deciding whether to be politically neutral
-How leading businesses pivoted their marketing to build trust

Building Brand Trust in a Year Like 2021

Messaging

Marketing

Brand Advocacy

Email Marketing

Mobile Marketing

Lifecycle Marketing

Digital Transformation

Personalization

Customer Experience

Digital Marketing

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Building Brand Trust in a Year Like 2021

Presented by

About this talk

Iterable