Building Brand Trust in a Year Like 2021

Presented by

Alyssa Jarrett, Director of Brand and Content at Iterable & Charles Howard, Director of Enterprise Customer SS at Iterable

About this talk

Between the global pandemic, social unrest and the turbulent U.S. election cycle, 2020 put brands to the test. How do marketers communicate corporate values and build consumer trust when “unprecedented times” becomes the ultimate cliche? Iterable surveyed 500 B2C marketers around the world to examine how brands responded to events in 2020 and what’s in store for them this year. Come for this highly interactive webinar and discover: -If the words behind marketers’ messaging actually matched their actions -What role ethics play when deciding whether to be politically neutral -How leading businesses pivoted their marketing to build trust

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We develop thought leadership webinars featuring expert industry guests on topics related to cross-channel marketing and email marketing. Iterable is a cross-channel growth marketing platform that synchronizes your campaign messaging across email, sms, in-app, mobile push, social, and direct mail.