How Jersey Mike’s Created a Unified Customer Experience

Presented by

Kelly McGee, Director of Digital Marketing, Jersey Mike's

About this talk

Since 1956, Jersey Mike’s has been serving delicious, made-to-order sub sandwiches to hungry diners. What started as a small, independent shop in Point Pleasant, New Jersey has now grown to nearly 2,000 locations worldwide. As its brick-and-mortar footprint expanded, Jersey Mike’s recognized the need to marry its legacy in-store experience to the demands of today’s digital-first consumers. Join Kelly McGee, Director of Digital Marketing, as she shares how: -Jersey Mike’s transformed its digital experience to embrace consumer expectation -The right tech stack laid the foundation for a unified customer experience -They leverage data to deliver personalized, cross-channel messages that build loyalty

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