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Personalization For Dummies

Your brand is under constant pressure to stand out in a sea of messages that bombard your customers 24/7 — figuring out how to reach them with a message that matters can be a daunting task, but don’t fear!

In this webinar, we’ll show you how to meet the challenges of delivering a great customer experience across all your customers’ preferred communication channels.

We’ll explore the four elements of personalization and demonstrate how the smart use of a cross-channel marketing platform can help your brand achieve long-lasting relationships with your customers.

Come away with:

-Key components to building authentic and trusting relationships with your customers
-Steps for creating meaningful customer experiences that boost brand awareness and positive brand sentiment
-Ideas and tips to foster loyalty with personalized and relevant messaging
Recorded Aug 18 2021 31 mins
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Presented by
Jeffrey Vocell, Director, Product Marketing at Iterable & Tasmin Singh, Enterprise Customer Success Manager at Iterable
Presentation preview: Personalization For Dummies

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  • How Care.com’s Modern Tech Stack Powers Smarter Campaigns Oct 12 2021 6:00 pm UTC 27 mins
    Matt Naturman
    Available in more than 20 countries, Care.com is the world’s leading platform for finding and managing high-quality family care. Designed to meet the evolving needs of today’s families and caregivers, Care.com is committed to building data-driven customer experiences through online and mobile channels that require a deep understanding and tailored approach to each audience. Join Matt Naturman, Associate Lifecycle Marketing Manager at Care.com, to hear how he extracts insights from Amplitude to continually optimize their customer experience with Iterable.

    In this webinar, you’ll hear:
    How Care.com modernized their tech stack to deliver better customer experiences
    How Amplitude enables deeper insight into customer behavior
    How Care.com continually optimizes their cross-channel campaigns to drive year-over-year growth.
  • Female-Founded: How LOLA & Minibar Delivery Disrupted Their Categories Oct 5 2021 6:00 pm UTC 36 mins
    Tasmin Singh, Jie Charles, Lindsey Andrews
    For every dollar of capital raised, start-ups founded by women generated $0.78 while male-founded start-ups generated just $0.31, according to CNBC. Yet, female-founded brands account for just 2.2% of overall venture capital funding (Forbes).

    Join us for a fireside chat with Iterable customers: Lindsey Andrews, CEO & Co-Founder at Minibar Delivery and Jie Charles, VP, DTC at LOLA to hear how they’re driving unprecedented growth and proving the disruptive power of female-founded brands.

    Moderated by Co-Founder of Iterable’s Women’s Network, Tasmin Singh, this session will cover:
    1. How these female-founded DTC brands are championing growth
    2. What it takes to build a loyal audience—and increase their lifetime value
    3. The unique challenges and opportunities of women-led organizations
  • Personalization For Dummies Sep 28 2021 5:30 pm UTC 31 mins
    Jeffrey Vocell, Director, Product Marketing at Iterable & Tasmin Singh, Enterprise Customer Success Manager at Iterable
    Your brand is under constant pressure to stand out in a sea of messages that bombard your customers 24/7 — figuring out how to reach them with a message that matters can be a daunting task, but don’t fear!

    In this webinar, we’ll show you how to meet the challenges of delivering a great customer experience across all your customers’ preferred communication channels.

    We’ll explore the four elements of personalization and demonstrate how the smart use of a cross-channel marketing platform can help your brand achieve long-lasting relationships with your customers.

    Come away with:

    -Key components to building authentic and trusting relationships with your customers
    -Steps for creating meaningful customer experiences that boost brand awareness and positive brand sentiment
    -Ideas and tips to foster loyalty with personalized and relevant messaging
  • How Care.com’s Modern Tech Stack Powers Smarter Campaigns Recorded: Sep 21 2021 27 mins
    Matt Naturman
    Available in more than 20 countries, Care.com is the world’s leading platform for finding and managing high-quality family care. Designed to meet the evolving needs of today’s families and caregivers, Care.com is committed to building data-driven customer experiences through online and mobile channels that require a deep understanding and tailored approach to each audience. Join Matt Naturman, Associate Lifecycle Marketing Manager at Care.com, to hear how he extracts insights from Amplitude to continually optimize their customer experience with Iterable.

    In this webinar, you’ll hear:
    How Care.com modernized their tech stack to deliver better customer experiences
    How Amplitude enables deeper insight into customer behavior
    How Care.com continually optimizes their cross-channel campaigns to drive year-over-year growth.
  • How Care.com’s Modern Tech Stack Powers Smarter Campaigns Recorded: Sep 21 2021 27 mins
    Matt Naturman
    Available in more than 20 countries, Care.com is the world’s leading platform for finding and managing high-quality family care. Designed to meet the evolving needs of today’s families and caregivers, Care.com is committed to building data-driven customer experiences through online and mobile channels that require a deep understanding and tailored approach to each audience. Join Matt Naturman, Associate Lifecycle Marketing Manager at Care.com, to hear how he extracts insights from Amplitude to continually optimize their customer experience with Iterable.

    In this webinar, you’ll hear:
    How Care.com modernized their tech stack to deliver better customer experiences
    How Amplitude enables deeper insight into customer behavior
    How Care.com continually optimizes their cross-channel campaigns to drive year-over-year growth.
  • Building Consumer Trust and Personalization with First-Party Data Recorded: Sep 21 2021 36 mins
    Rahul Khosla, Caitlyn Sullivan, Brett Eckrich
    From Apple’s recent changes to the Identifier for Advertisers (IDFA) to ad free browsers and Google’s elimination of third-party cookies, companies are recognizing that people want more privacy and control of their data. For iOS mobile developers and app makers, the changes to IDFA will make it more challenging to effectively target users. This could lead to higher acquisition costs and cut into revenues.

    In this webinar, we look at the growing trend toward privacy and what the implications are for marketing, technology and product development budgets. Plus, what strategies are going to get you the highest ROI. We’ll explore:

    1. How IDFA changes will impact your ability to reach new customers
    2. Why first-party data is so critical and how to use it wisely
    3. Why investing in a retention strategy for your mobile app can deliver value in this new environment
  • Win Customers’ Hearts & Minds with a Personalized Email Strategy Recorded: Sep 14 2021 61 mins
    Lauren Benner, Social Media and Communications Manager at Iterable & Keri Brooks, Strategist, CRM & Email at Tinuiti
    Privacy changes are limiting what consumer information brands can utilize, so it’s more important than ever to maximize your first-party data while also building your customer’s trust. The key to building brand affinity? Email marketing and AI personalization.

    Hear our experts talk about how your zero- and first-party data are key to an enhanced customer experience. Join us to learn how to use AI and predictive analytics. Plus, we reveal how our experts use this data to take email strategy to the next level.

    Some topics we discuss:

    -Measure customer sentiment for a highly personalized strategy
    -How to apply zero- and first-party data collection to your outreach strategy
    -Strategies to secure a loyal customer base in a competitive market
    -Case studies to replicate for personalization success
    -How to use AI for more robust, real-time personalization
  • Lead a Digital Transformation from a Master Marketer Who's Done It Before Recorded: Sep 7 2021 52 mins
    Swan Sit, Anthony Chiulli
    Digital transformation is the buzz phrase of the decade. But few know how to do it, and even fewer have measurable financial results.

    Swan Sit was the Global Head of Digital Marketing at Nike, Estée Lauder, Revlon, and Elizabeth Arden. She will take us through a case study of when digital transformation works, leading a global cosmetic company through a turnaround that resulted in acquisition, and the steps and components needed to execute a transformation journey. She will also take us through recent trends and changes that continually affect our digital transformation roadmaps, like data, privacy and platforms.

    Marketing is fundamentally about people. But only when we understand the channels and platforms that reach our consumers, can we meet them where they are. Consumers are already there – it’s time for the companies to catch up.
  • Personalization For Dummies Recorded: Aug 18 2021 31 mins
    Jeffrey Vocell, Director, Product Marketing at Iterable & Tasmin Singh, Enterprise Customer Success Manager at Iterable
    Your brand is under constant pressure to stand out in a sea of messages that bombard your customers 24/7 — figuring out how to reach them with a message that matters can be a daunting task, but don’t fear!

    In this webinar, we’ll show you how to meet the challenges of delivering a great customer experience across all your customers’ preferred communication channels.

    We’ll explore the four elements of personalization and demonstrate how the smart use of a cross-channel marketing platform can help your brand achieve long-lasting relationships with your customers.

    Come away with:

    -Key components to building authentic and trusting relationships with your customers
    -Steps for creating meaningful customer experiences that boost brand awareness and positive brand sentiment
    -Ideas and tips to foster loyalty with personalized and relevant messaging
  • Win Customers’ Hearts & Minds with a Personalized Email Strategy Recorded: Jul 6 2021 61 mins
    Lauren Benner, Social Media and Communications Manager at Iterable & Keri Brooks, Strategist, CRM & Email at Tinuiti
    Privacy changes are limiting what consumer information brands can utilize, so it’s more important than ever to maximize your first-party data while also building your customer’s trust. The key to building brand affinity? Email marketing and AI personalization.

    Hear our experts talk about how your zero- and first-party data are key to an enhanced customer experience. Join us to learn how to use AI and predictive analytics. Plus, we reveal how our experts use this data to take email strategy to the next level.

    Some topics we discuss:

    -Measure customer sentiment for a highly personalized strategy
    -How to apply zero- and first-party data collection to your outreach strategy
    -Strategies to secure a loyal customer base in a competitive market
    -Case studies to replicate for personalization success
    -How to use AI for more robust, real-time personalization
  • How Jersey Mike’s Created a Unified Customer Experience Recorded: Jun 17 2021 24 mins
    Kelly McGee, Director of Digital Marketing, Jersey Mike's
    Since 1956, Jersey Mike’s has been serving delicious, made-to-order sub sandwiches to hungry diners. What started as a small, independent shop in Point Pleasant, New Jersey has now grown to nearly 2,000 locations worldwide. As its brick-and-mortar footprint expanded, Jersey Mike’s recognized the need to marry its legacy in-store experience to the demands of today’s digital-first consumers.

    Join Kelly McGee, Director of Digital Marketing, as she shares how:

    -Jersey Mike’s transformed its digital experience to embrace consumer expectation
    -The right tech stack laid the foundation for a unified customer experience
    -They leverage data to deliver personalized, cross-channel messages that build loyalty
  • How Jersey Mike’s Created a Unified Customer Experience Recorded: May 21 2021 24 mins
    Kelly McGee, Director of Digital Marketing, Jersey Mike's
    Since 1956, Jersey Mike’s has been serving delicious, made-to-order sub sandwiches to hungry diners. What started as a small, independent shop in Point Pleasant, New Jersey has now grown to nearly 2,000 locations worldwide. As its brick-and-mortar footprint expanded, Jersey Mike’s recognized the need to marry its legacy in-store experience to the demands of today’s digital-first consumers.

    Join Kelly McGee, Director of Digital Marketing, as she shares how:

    -Jersey Mike’s transformed its digital experience to embrace consumer expectation
    -The right tech stack laid the foundation for a unified customer experience
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  • How Care.com’s Modern Tech Stack Powers Smarter Campaigns Recorded: Apr 22 2021 26 mins
    Matt Naturman, Associate Lifecycle Marketing Manager at Care.com
    Available in more than 20 countries, Care.com is the world’s leading platform for finding and managing high-quality family care. Designed to meet the evolving needs of today’s families and caregivers, Care.com is committed to building data-driven customer experiences through online and mobile channels that require a deep understanding and tailored approach to each audience. Join Matt Naturman, Associate Lifecycle Marketing Manager at Care.com, to hear how he extracts insights from Amplitude to continually optimize their customer experience with Iterable.

    In this webinar, you’ll hear:

    -How Care.com modernized their tech stack to deliver better customer experiences
    -How Amplitude enables deeper insight into customer behavior
    How Care.com continually optimizes their cross-channel campaigns to drive year-over-year growth.
  • Customer Data and The Fundamentals of Personalisation Recorded: Apr 13 2021 82 mins
    April Mullen, Director of Strategic Insights at SparkPost; Eloise Shuttleworth, Director of Customer Success at Iterable
    Today, 91% of consumers are more likely to shop with brands who provide relevant offers or recommendations. Yet few marketers leverage their data to create more meaningful, individualised conversations with their customers. In our joint Masterclass with Sparkpost we’ll discuss how customers want to be reached, and how you can leverage data and technology to personalise their journey.

    In this session we dive into:

    -Which messages resonate most with your customers
    -Driving acquisition and customer loyalty
    -The 4 Levels of Personalization
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    Lea Palomba, Marketing Operations at eBay; Kath Pay, CEO at Holistic; Eloise Shuttleworth, Director of Customer Success
    How to approach growth marketing and the customer lifecycle with insights from eBay, Holistic Email Marketing, and Iterable.

    Learn from some of the industry’s finest marketers. Lea Palomba, formerly Ebay, joins Holistic Email’s Kath Pay, and Eloise Shuttleworth to discuss how you can take your email lifecycle from “business as usual” to truly customer-focused. Apply these tips and tricks to improve your cross-channel marketing and generate better results from your email programmes.

    In this session, we’ll dive into:

    -Personalisation techniques and best practice
    -Customer-focused marketing strategies
    -Lifecycle management
  • Building Brand Trust in a Year Like 2021 Recorded: Mar 24 2021 39 mins
    Alyssa Jarrett, Director of Brand and Content at Iterable & Charles Howard, Director of Enterprise Customer SS at Iterable
    Between the global pandemic, social unrest and the turbulent U.S. election cycle, 2020 put brands to the test. How do marketers communicate corporate values and build consumer trust when “unprecedented times” becomes the ultimate cliche?

    Iterable surveyed 500 B2C marketers around the world to examine how brands responded to events in 2020 and what’s in store for them this year.

    Come for this highly interactive webinar and discover:

    -If the words behind marketers’ messaging actually matched their actions
    -What role ethics play when deciding whether to be politically neutral
    -How leading businesses pivoted their marketing to build trust
  • Holistic Live: It’s all about the lifecycle Recorded: Dec 17 2020 108 mins
    Lea Palomba, Marketing Operations at eBay; Kath Pay, CEO at Holistic; Eloise Shuttleworth, Director of Customer Success
    How to approach growth marketing and the customer lifecycle with insights from eBay, Holistic Email Marketing, and Iterable.

    Learn from some of the industry’s finest marketers. Lea Palomba, formerly Ebay, joins Holistic Email’s Kath Pay, and Eloise Shuttleworth to discuss how you can take your email lifecycle from “business as usual” to truly customer-focused. Apply these tips and tricks to improve your cross-channel marketing and generate better results from your email programmes.

    In this session, we’ll dive into:

    -Personalisation techniques and best practice
    -Customer-focused marketing strategies
    -Lifecycle management
  • Planning Ahead: Marketing Predictions for 2021 Recorded: Dec 15 2020 62 mins
    Megan Dean, Growth Director at Yodel Mobile; Cassian Harrison, Director at Splink Industries; Yvette Wang, CRM Manager
    Are you planning ahead for next year but not sure where to begin?

    2020 has certainly been a life-changing year. The way we live and shop has fundamentally changed. We are seeing hyper digital transformation, the rise of essential commerce, and increased mobile app competition. We are more digitally connected than ever before but what does this mean for your customers, and your marketing?

    Join us for a virtual fireside chat to discuss the top 10 marketing predictions for 2021 with leaders from Yodel Mobile, Splink Industries/ My Theory Test by James May and HomeExchange.

    During this session you’ll learn:

    -The top 10 marketing predictions for 2021
    -Mobile, email and cross channel trends you need to know
    -Examples of brands leading the pack into 2021
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    Sam Larsen, Director of Growth for Mixpanel; Garin Hobbs, Director of Market Insights for Iterable
    Good things come in fives: Queer Eye’s Fab Five; the Spice Girls; the Power Rangers. Next up on the list? The 5 steps to an effective growth marketing strategy.

    Executing an agile growth marketing strategy, built on a test and iterate philosophy, that also hits at the individual level can seem daunting…or maybe even impossible. But fear not! Sam Larsen, Director of Growth at Mixpanel, and Garin Hobbs, Expert Personalization Strategist at Iterable, break it down into a tried-and-true framework that is structured, yet scalable. In this interactive webinar, you’ll learn how to create a growth engine that is nimble and data-driven—something that is especially important as we’re all called to be attuned to each and every consumer need.

    Join us and learn:

    -The 5 principles of a scalable growth marketing engine
    -What types of data and cues from your audience you should be leaning into
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  • “Is This Creepy?” Balancing Privacy and Personalization Recorded: Dec 3 2020 60 mins
    Fatemeh Khatibloo, VP, Principle Analyst at Forrester; Stephanie Liu, Analyst at Forrester
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    Come hear veteran Forrester analysts Fatemeh Khatibloo and Stephanie Liu explore the ethics and new landscape of privacy, what consumers expect, and how people make the choices that they do.

    PolicyGenius’s Jessica Owen will join to speak about how Iterable was instrumental in helping them implement a game-changing personalization strategy.

    Join this powerhouse panel to:
    -Learn how people make choices—and how to reduce their decision-making stress
    -See examples of “creepy” personalization—and how to avoid cringey mistakes
    -Learn appropriate personalization—and how to leverage to empathize with customers
Webinars to help you become a better cross-channel and email marketer.
We develop thought leadership webinars featuring expert industry guests on topics related to cross-channel marketing and email marketing. Iterable is a cross-channel growth marketing platform that synchronizes your campaign messaging across email, sms, in-app, mobile push, social, and direct mail.

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  • Title: Personalization For Dummies
  • Live at: Aug 18 2021 4:00 pm
  • Presented by: Jeffrey Vocell, Director, Product Marketing at Iterable & Tasmin Singh, Enterprise Customer Success Manager at Iterable
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