Personalization For Dummies

Presented by

Jeffrey Vocell, Director, Product Marketing at Iterable & Tasmin Singh, Enterprise Customer Success Manager at Iterable

About this talk

Your brand is under constant pressure to stand out in a sea of messages that bombard your customers 24/7 — figuring out how to reach them with a message that matters can be a daunting task, but don’t fear! In this webinar, we’ll show you how to meet the challenges of delivering a great customer experience across all your customers’ preferred communication channels. We’ll explore the four elements of personalization and demonstrate how the smart use of a cross-channel marketing platform can help your brand achieve long-lasting relationships with your customers. Come away with: -Key components to building authentic and trusting relationships with your customers -Steps for creating meaningful customer experiences that boost brand awareness and positive brand sentiment -Ideas and tips to foster loyalty with personalized and relevant messaging

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We develop thought leadership webinars featuring expert industry guests on topics related to cross-channel marketing and email marketing. Iterable is a cross-channel growth marketing platform that synchronizes your campaign messaging across email, sms, in-app, mobile push, social, and direct mail.