Building Consumer Trust and Personalization with First-Party Data

Presented by

Rahul Khosla, Caitlyn Sullivan, Brett Eckrich

About this talk

From Apple’s recent changes to the Identifier for Advertisers (IDFA) to ad free browsers and Google’s elimination of third-party cookies, companies are recognizing that people want more privacy and control of their data. For iOS mobile developers and app makers, the changes to IDFA will make it more challenging to effectively target users. This could lead to higher acquisition costs and cut into revenues. In this webinar, we look at the growing trend toward privacy and what the implications are for marketing, technology and product development budgets. Plus, what strategies are going to get you the highest ROI. We’ll explore: 1. How IDFA changes will impact your ability to reach new customers 2. Why first-party data is so critical and how to use it wisely 3. Why investing in a retention strategy for your mobile app can deliver value in this new environment

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We develop thought leadership webinars featuring expert industry guests on topics related to cross-channel marketing and email marketing. Iterable is a cross-channel growth marketing platform that synchronizes your campaign messaging across email, sms, in-app, mobile push, social, and direct mail.