How’s Modern Tech Stack Powers Smarter Campaigns

Presented by

Matt Naturman

About this talk

Available in more than 20 countries, is the world’s leading platform for finding and managing high-quality family care. Designed to meet the evolving needs of today’s families and caregivers, is committed to building data-driven customer experiences through online and mobile channels that require a deep understanding and tailored approach to each audience. Join Matt Naturman, Associate Lifecycle Marketing Manager at, to hear how he extracts insights from Amplitude to continually optimize their customer experience with Iterable. In this webinar, you’ll hear: How modernized their tech stack to deliver better customer experiences How Amplitude enables deeper insight into customer behavior How continually optimizes their cross-channel campaigns to drive year-over-year growth.

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We develop thought leadership webinars featuring expert industry guests on topics related to cross-channel marketing and email marketing. Iterable is a cross-channel growth marketing platform that synchronizes your campaign messaging across email, sms, in-app, mobile push, social, and direct mail.