The Data Differentiator: How Unified Data Unlocks Business Insights

Presented by

Eva Murray, Farshad Miraftab

About this talk

In an age that demands digital presence and savviness, data is a powerful digital currency that plays a critical role for businesses and the customer experiences they create. An astonishing amount of data is generated every day, but simply having data isn’t enough—it needs to be accessible, flexible, and actionable. Join us and our friends at Snowflake as we chat about the importance and evolution of sharing data, and how data unification can result in a more comprehensive view of your customers and pave the way for new marketing possibilities and business insights. In this webinar, you’ll learn: - How data is accelerating digital transformation for businesses - Challenges brands face managing, sharing, and leveraging data effectively - Examples of how you can unify data to drive critical business decisions

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We develop thought leadership webinars featuring expert industry guests on topics related to cross-channel marketing and email marketing. Iterable is a cross-channel growth marketing platform that synchronizes your campaign messaging across email, sms, in-app, mobile push, social, and direct mail.