The Perils of an EDR-first Strategy: Why Prevention Is Always Better Than Cure

Presented by

Baldeep Dogra; Director Product Marketing - BlackBerry

About this talk

The security professional’s job has become an endless game of cat-and-mouse, continually pursuing invisible attackers that can out-think, out-run, and outsmart most security systems. To combat these and other threats, enterprises are increasingly turning to endpoint detection and response (EDR) solutions that provide advanced endpoint protection. To be sure your endpoints aren’t the weak link against cyber threats, it’s time to embrace the new approach to EDR, with a prevent-first approach built on a strong artificial intelligence (AI) foundation for threat prevention. Please join our product marketing expert, Baldeep Dogra, who will take us through the following: • EDR’s role in a Prevent-first approach • Endpoint Security – responding to the market challenges • Adopting an EDR-first approach – a ‘Prevention Paradox’ • Adapting EDR to respond to evolving Cyber-threats • EDR in a modern ‘Zero-Trust’ implementation
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BlackBerry is a leader in the areas of endpoint security, endpoint management, encryption, and embedded systems, protecting enterprises and governments around the world. Our end-to-end approach is deeply rooted in Cylance® AI and machine learning, providing continuous preventative protection, detection, and instant response. We extend protection for your organization against current and future cyberthreats by combining network and endpoint telemetry and by delivering innovative solutions in the areas of cybersecurity, safety, and data privacy.