Google's State of the Market on Bot Fraud, featuring Forrester

Presented by

Sandy Carielli, Principal Analyst, Forrester and Kelly Anderson, Product Marketing Lead, Google Cloud

About this talk

Organizations recognize the very real risk of bot fraud--91% agree that the number of bot attacks they see will increase over the next 12 months. However, today’s firm is not protecting itself against the most common forms of attacks and expect to lose considerable percentages of their revenues to bot attacks. In this webinar, you’ll hear from our guest speaker Sandy Carielli at Forrester and Kelly Anderson at Google about the latest status of the online fraud market and proper bot fraud management. You’ll learn about the most common web-based attacks and how to correctly protect against them. You’ll also see the many teams involved in bot fraud management and the importance of creating a cohesive approach to reduce the many hours that are spent managing post-attack situations. On average, teams spend 424 hours (17 days and 16 hours) resolving bot attacks. We’ll also explore the benefits--including reducing customer friction--that result in improved bot management.
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