HCL DXL: SKY provides a sleek new B2B site while keeping costs down

Presented by

Ronnie Corse (Head of Technology SKY) and Ruari Morton (Head of Delivery at BSkyB)

About this talk

Sky is the leading provider of entertainment and communication services which is built on over 30 years of market transformation and innovation. Sky Business is the business-to-business division of Sky, providing a wide variety of commercial premises across the UK and ROI, by connecting and entertaining millions of people every day – from unmissable live sport, unrivalled entertainment and breaking news, to the best drama and comedy, documentaries and films. Sky needed to provide an easy-to-use marketing capability for commercial customers to help make promoting live sport to consumers a simple process; a key part of this project was integration with social media channels. Join this session to learn how SKY has deployed HCL DX, get an overview of the marketing capabilities delivered and get insight into the roadmap for the Sky TV B2B platform over the next 12 months.

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HCL Customer Experience solutions power experiences that matter. Experiences that are Secure. Personalized. Engaging. All with the Flexibility to deploy in any environment to maximize ROI. HCL Customer Experience software, including HCL Commerce, HCL Digital Experience, and HCL Unica, provides a robust, cloud-ready platform that enables you to digitize critical business processes, go beyond the transaction and offer precision marketing at scale to maximize every interaction.