How to use customer behavior to boost your e-commerce business

Do you understand where customers are in the digital customer journey, what information or interaction they need next, and what barriers stand in the way? Most people want to know these answers to gain real-time insights into their customers’ needs to make better decisions for their e-commerce business. This webinar will entertain you with the funniest stories of real-life customers’ use cases ranging from fraud detection (even how we scored a free treadmill) to saving a company $17 million in 30 days. Join us to discover how you can get behavioral data insights for your e-commerce platform with user-generated data to increase revenue, customer loyalty, and detect fraudulent activity. Attend, and learn: - Why do e-commerce businesses need to add customer behavior analytics to their commerce platform? - How does data help you cultivate new customers and create customer loyalty? - How do behavior analytics increase conversion, retention, and revenue? - What are the different use cases and benefits of integrating a behavior analytics tool with your e-commerce platform? Speakers: Preston Harris, CTO Discover at HCL Software David Lebowitz, Director for Commerce at HCL Software