Retail Tech 2022: The In-Store Digital Experience

Presented by

Styrbjörn Torbacke, Lisa McGarvey, Kristen Call

About this talk

When COVID-19 first hit, consumers turned to e-commerce sites to deliver groceries, buy products, and avoid any unnecessary human interaction. Now that some time has passed, consumers are starting to crave that in-store connection and are headed back to physical stores. But their expectations on the shopping experience have forever changed. Customers now expect the same level of flexibility, convenience, and instant gratification they received with online shopping. While this is creating a myriad of challenges for retailers to rethink their operations, it’s also opening a multitude of new opportunities to reinvent in-store shopping. By utilizing new technologies, retailers can not only create a safe and personalized shopping environment, but also improve operations, inventory management and product placement. Join us as we explore new considerations for in-store shopping, the advantage of leveraging new technologies, and the future of retail. Key topics: - How has the pandemic changed in-store customer expectations? - How can retailers use technology to maximize profit and cleanliness? - How can SIs help retailers integrate increasingly complex tech? - What is the future of in-store shopping? Presenters: - Styrbjörn Torbacke, Head of iCity Services Europe, Advantech - Lisa McGarvey, Director, Solution Development and Vertical Markets, North America, TechData Synnex - Kristen Call, Sr. Industry Advisor, Americas RBH

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