Cross-Selling Challenges - Solving the Last Mile Problem with your Customers

Presented by

Jonathon Sellers, Director - Americas Acquisition Sales, Rackspace

About this talk

Cross-selling is Required Because: - 80% of you customers use 20% of your solution/offering - You acquire a company and need to drive revenue across customer bases - Channel selling requires pulling multiple solutions together However, cross-selling is more difficult because of The Last Mile Problem. Finding and coordinating these complex sales discussions wastes a lot of time that should be spent in building value. Not to mention, the challenge of driving an additional purchase when most customer interactions revolve around customer services tickets. Join Rackspace and Kronologic as we discuss these cross-selling challenges and how to overcome them.

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