How CDW, BrightTALK, and VMWare Use Innovative Tactics to Turn Data into Dollars
Scott Logan, VP Marketing, Kronologic
About this talk
We spent tens of thousands of dollars or more on innovation and data to make sure our campaigns are set up for success, so don't waste that investment using decades old sales processes. Here are three examples from enterprise companies that have taken a different approach to turning data into dollars to increase their pipeline and revenue.