4 Ways to Crush EOY Goals with Cross-Selling & Upselling

Presented by

Scott Logan, VP of Marketing, Kronologic | Frank Burns, Director of Customer Marketing, Kronologic

About this talk

Expanding revenue from existing accounts should be easier than new business growth, right? Traditionally, sales focuses on new business, which leaves customer-focused reps stretched between resolving issues and maintaining current customer relationships. In addition to timing and communication constraints, even identifying expansion opportunities can be difficult - each customer has unique needs and requires a customized offering. Take control of this challenge and join this interactive event to: - Learn new cross-sell/upsell strategies used by companies from various industries - Discover how to set triggers & automate your campaigns to drive customer pipeline/revenue at scale - Understand the nuances of improving revenue forecasts + pipeline to maximize your account expansion pipeline

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