Empower and Empathize with Customer-Centric Sales and Marketing

Presented by

Mary Beth Addison, former SVP Sales, Susan McGovern, former VP Customer Enablement, Jeannie Zaemes, Dir. Growth Marketing

About this talk

Customers are a Me, Not a We. Empower and Empathize with Customer-Centric Sales and Marketing Join this engaging discussion with Alchemer on how to put your customer at the heart of every sales and marketing decision, driving more focused selling and building opportunities for success. Join Mary Beth Addison, former SVP of Sales and Susan McGovern, former VP of Customer Value & Enablement, and learn the key components of a customer-centric sales and marketing organization and how to understand the voice of every customer. Attendees will learn to: - Understand and focus on the individual needs of every customer and prospect - Empower your sales and marketing teams to understand and feel empathy for the customer - Integrate customer input into every step of the customer journey

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Alchemer (formerly SurveyGizmo) transforms customer feedback into operational gold to create customer-centric organizations. Alchemer provides a customer-experience platform and pre-packaged solutions that enable businesses to collect and act on feedback to find, get, and keep more customers and employees. Only Alchemer puts customers at the center of everything a company does by integrating feedback directly into the systems and applications that power the organization today. Alchemer serves more than 15,000 global customers and 30% of the Fortune 500.