Name: How Sales and Marketing Become More Customer-Centric
Start: 2022-09-27T15:00:00Z
End: 2022-09-27T15:00:36.000Z
Location: BrightTALK

Welcome to the Alchemer Channel—your go-to source for expert insights on customer experience (CX), market research, feedback collection, CX trends, technology, and more. Our webinars bring together industry leaders and innovators to share actionable strategies and best practices that help businesses drive meaningful customer and market engagement. Follow our channel to stay ahead with thought-provoking discussions, expert-led sessions, and the latest trends shaping the future of CX and market research. 

--------------About Alchemer:
Alchemer empowers you to do more with feedback. From a one-time survey to a powerful feedback program, Alchemer gives customer-obsessed teams the clarity to move from asking to action, driving your business forward. 

Expect more from feedback. 

A behind-the-scenes look at how Malwarebytes turned customer feedback into their biggest growth lever. 

Join Alchemer and Malwarebytes as we unpack the exact steps that helped the leading cybersecurity platform scale their VoC program, build internal alignment, and transform transparency into a powerful growth engine —driving revenue growth in a highly competitive, mature market.  

You’ll walk away with: 
- How to build feedback loops that close the gap between customer input and company action. 
- Practical examples of how to operationalize PLG with tools, workflows, AI-powered analysis, and councils that drive alignment and faster decisions. 
- Proven frameworks for measuring success beyond NPS to connect customer experience directly to business outcomes. 
- Ways to turn customer advocacy into growth, retention, and revenue by scaling reviews, referrals, and storytelling across channels. 

Whether you're a product leader, CX strategist, or growth marketer, you’ll walk away with actionable ways to build stronger relationships and drive measurable impact.

Turning voice of the customer into revenue: Lessons in product-led growth

Turning voice of the customer into revenue: Lessons in product-led growth (EU)

Turning voice of the customer into revenue: Lessons in product-led growth (APAC)

What’s next for customer experience? In this forward-looking episode, Alchemer CMO Bo Bandy sits down with Ryan Tamminga, SVP of Product and Services, to dig into the trends that will shape how organizations listen, learn, and act in 2026.

Together, they unpack the shifts already gaining momentum and the ones poised to redefine how teams deliver standout experiences. Expect bold ideas, practical insights, and a few surprises along the way.

If you’re shaping CX strategy, or you just want to stay a step ahead, this is an episode you won’t want to miss.

The Business of Feedback Ep 6: 2026 CX Predictions

The Business of Feedback Ep 6: 2026 CX Predictions (EU)

The Business of Feedback Ep 6: 2026 CX Predictions (APAC)

Is your business showing up where your customers are searching? In this webinar, we’ll show you how to make your listings work harder — and drive real results.

With Alchemer’s acquisition of Chatmeter, we’re combining powerful feedback and CX tools with the industry’s leading local SEO technology, helping you take your Google Business Profile to the next level.

Join our listings experts for Listings 101: Your Google Business Profile Masterclass and discover why your GBP is the key to local visibility. Plus how to verify, optimize, and enhance your profile to attract more customers.

You’ll learn:
- The fundamentals of local SEO and why your listings matter more than ever
- How to navigate Google’s verification process and avoid common pitfalls
- Optimization tips that improve credibility and drive traffic
- The latest features and AI search enhancements shaping local visibility
- Plus, a live Q&A with our Chatmeter experts

Don’t miss this opportunity to get hands-on guidance from the experts behind Chatmeter’s proven local SEO solutions — now part of Alchemer. https://www.alchemer.com/chatmeter/

Listings 101: Your Google Business Profile Masterclass

Listings 101: Your Google Business Profile Masterclass (EU)

Listings 101: Your Google Business Profile Masterclass (APAC)

Join us for an Ask Alchemer Anything webinar with Alchemer’s CMO and CRO as we uncover why feedback is the most overlooked revenue engine in marketing. From a single survey comment that sparks a messaging pivot, to customer satisfaction scores that predict loyalty, feedback has the power to transform your strategy, and your bottom line.

Our CMO will be ready to answer all your marketing and CX questions and share real-world use cases of how our customers are tapping into their feedback to turn it into fuel for growth.

In this webinar, you’ll learn how to:

– Reframe feedback as a playbook for growth—not just a post-mortem
– Turn NPS and CSAT scores into campaigns that drive advocacy, loyalty, and conversions
– Spot hidden opportunities in customer sentiment and market research
– Use real-time feedback to optimize digital experiences and boost engagement
– Connect customer insights directly to revenue outcomes marketers care about

Why watch? Marketers who listen—really listen—gain a competitive edge. Your customers are already telling you what they want. The question is: are you hearing them?

Marketers Who Listen: Turning Customer Feedback into a Revenue Engine for Marketers

Marketers Who Listen: Turning Customer Feedback into a Revenue Engine for Marketers (EU)

Marketers Who Listen: Turning Customer Feedback into a Revenue Engine for Marketers (APAC)

Marketers and finance leaders may speak different languages, but they share the same goal: driving growth. The key is translating marketing success into numbers your CFO cares about. Great campaigns spark engagement. Smart marketers turn that engagement into measurable business impact—and into conversations their CFO actually wants to have. 

In this interactive live session, Jove Oakley (CFO, Alchemer) will walk through the financial metrics that matter most and explain why these metrics matter from a finance leader’s perspective.  Then Bo Bandy (CMO, Alchemer) will bring it to life from the marketing side, with real-world examples of how marketing teams can move those metrics.  

Together, Jove and Bo will show you how to craft a compelling story, pitch your program in a way that resonates with your CFO, and secure the budget you need while being ready to prove ROI. Whether you’re a marketer looking to talk finance, or a business leader charged with connecting marketing and finance, this session gives you the tools—and the confidence—to build the bridge.

You're watching the webinar, now download the workbook!
Access the The Marketing Leader's Guide to the CFO --> 
https://www.alchemer.com/resource/the-marketing-leaders-guide-to-the-cfo/?utm_medium=Webinars&utm_source=BrightTalk%20-%20Organic&utm_campaign=MKT25_%20Marketing%20Leaders%20Guide%20to%20the%20CFO%20(eGuide)

From metrics to money: How to win your CFO’s confidence (and your next budget)

Is your support team buried under scattered feedback, repetitive tasks, and missed follow-ups? It doesn’t have to be that way. Join us for a practical, fast-paced webinar to see how you can turn customer feedback into your helpdesk’s superpower.

In this session, you’ll get: 
 - A clear look at how feedback automation works in your existing support workflows
 - Practical takeaways and best practices you can use immediately
 - A quick product demo (no complicated setup or IT headaches!)
 - Insights to help you boost CSAT, reduce survey fatigue, and make your team more efficient

Don’t just collect feedback — put it to work for you.

Register now to learn how to make faster fixes and deliver support that keeps customers coming back.
Ready to learn more? Visit https://www.alchemer.com/connect/

Your helpdesk’s secret weapon: Streamline support with feedback automation

Your helpdesk’s secret weapon: Streamline support with feedback automation (EU)

Your helpdesk’s secret weapon: Streamline support with feedback automation (APAC)

Customer-centric businesses are more profitable, but how does a business implement customer-centricity? How do you truly put the customer at the heart of every business decision?

Alchemer thought leaders Jeannie Zaemes, Director of Growth Marketing, and Jonathan Watanabe, Director of Sales Development, define and examine the idea of customer-centricity. They share stories and insights about the companies who are able to shine by putting the customer at the heart of the business. 

Learn how and why your company can become more customer-centric in this webinar.

How Sales and Marketing Become More Customer-Centric

Sales Development

Marketing

Customer Care

Customer Advocacy

Customer Engagement

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Increasing expectations for good governance, effective risk management and complex demands for corporate compliance are presenting a growing challenge for organizations of all sizes. Join industry thought leaders as they provide you with practical advice on how to implement successful risk and compliance management strategies across your organization. Browse risk management resources in the form of interactive webinars and videos and ask questions of expert GRC professionals.

IT Governance, Risk and Compliance

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Happy employees make productive employees. HR managers are now finding that compensation and benefits alone cannot keep employees happy; they also need nurturing through proper training and development. Join the BrightTALK talent management community to learn how to engage and retain your best talent by providing them with the tools and rewards they need to enhance their performance and reach their potential.

Talent Management

Get powerful human resource management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which HR practices and strategies have been shown to be effective in retaining and growing talent.

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful emerging technology insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on technologies like 3D printing, pervasive robotics, natural interfaces, connected everything and cognitive systems.

Emerging Technologies

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

Research and Development

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

How Sales and Marketing Become More Customer-Centric

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Alchemer