Inform Your Product Roadmap and Prioritize Your Backlog

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Presented by

Melanie Fox, Product Manager, Alchemer Mobile

About this talk

Melanie Fox, Product Manager at Apptentive and Lu Reed, Senior Product Manager, share a practical demonstration of how to use customer feedback to validate and support product roadmap decisions. Mel and Lu show exactly what tools and systems they use to collect, analyze, and act on customer feedback data. Specifically, they walk through what this looks like within the Alchemer Mobile product (but you don’t need to be a customer to understand what they’re doing). In addition, they share how to: --Analyze both qualitative and quantitative customer feedback without a dedicated market research or data analysis team. --Optimize and configure surveys, Notes, and other in-app feedback collection tools. --Consolidate and share data when it’s from different sources so you can see the bigger picture. --Close the loop with customers who provided useful feedback.
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Welcome to the Alchemer Channel—your go-to source for expert insights on customer experience (CX), market research, feedback collection, CX trends, technology, and more. Our webinars bring together industry leaders and innovators to share actionable strategies and best practices that help businesses drive meaningful customer and market engagement. Follow our channel to stay ahead with thought-provoking discussions, expert-led sessions, and the latest trends shaping the future of CX and market research. --------------About Alchemer: Alchemer empowers you to do more with feedback. From a one-time survey to a powerful feedback program, Alchemer gives customer-obsessed teams the clarity to move from asking to action, driving your business forward. Expect more from feedback.