Inform Your Product Roadmap and Prioritize Your Backlog

Presented by

Melanie Fox, Product Manager, Alchemer Mobile

About this talk

Melanie Fox, Product Manager at Apptentive and Lu Reed, Senior Product Manager, share a practical demonstration of how to use customer feedback to validate and support product roadmap decisions. Mel and Lu show exactly what tools and systems they use to collect, analyze, and act on customer feedback data. Specifically, they walk through what this looks like within the Alchemer Mobile product (but you don’t need to be a customer to understand what they’re doing). In addition, they share how to: --Analyze both qualitative and quantitative customer feedback without a dedicated market research or data analysis team. --Optimize and configure surveys, Notes, and other in-app feedback collection tools. --Consolidate and share data when it’s from different sources so you can see the bigger picture. --Close the loop with customers who provided useful feedback.
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The Alchemer platform helps businesses like yours collect feedback, so you can deliver better experiences for your customers. Alchemer is designed for those who have outgrown SurveyMonkey and feel overcharged by Qualtrics. Our platform is easy-to-use, easy to implement, and leads the industry in speed-to-value and flexibility, so you can start collecting insights on day one. Only Alchemer puts customers at the center of everything a company does by integrating feedback directly into the systems and applications that power the organization today. Alchemer serves more than 15,000 global customers and 30% of the Fortune 500.