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How to Create & Use Mobile Surveys Without a Market Research Background

Presented by

Melanie Fox, Product Manager, Alchemer Mobile

About this talk

Many product and mobile marketing teams simply don’t have a technical or formal background in market research. Given this, much of what people learn is learned through self-education (such as attending webinars like this one!). So how does one deploy killer, effective surveys that garner high response rates and actually useful feedback? We’ve got you covered. Watch this in-depth demonstration of how to set up and use surveys at every stage of the customer journey. Agenda: --Market research 101 --Surveys deep dive --Surveys & the customer journey --Key takeaways
Alchemer

Alchemer

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Welcome to the Alchemer Channel—your go-to source for expert insights on customer experience (CX), market research, feedback collection, CX trends, technology, and more. Our webinars bring together industry leaders and innovators to share actionable strategies and best practices that help businesses drive meaningful customer and market engagement. Follow our channel to stay ahead with thought-provoking discussions, expert-led sessions, and the latest trends shaping the future of CX and market research. --------------About Alchemer: Alchemer empowers you to do more with feedback. From a one-time survey to a powerful feedback program, Alchemer gives customer-obsessed teams the clarity to move from asking to action, driving your business forward. Expect more from feedback.
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