Name: How AI and Text Analysis Tech are Driving the Cracker Barrel Digital Experience
Start: 2025-04-15T15:00:00Z
End: 2025-04-15T15:00:25.000Z
Location: BrightTALK
Rating: 5

Welcome to the Alchemer Channel—your go-to source for expert insights on customer experience (CX), market research, feedback collection, CX trends, technology, and more. Our webinars bring together industry leaders and innovators to share actionable strategies and best practices that help businesses drive meaningful customer and market engagement. Follow our channel to stay ahead with thought-provoking discussions, expert-led sessions, and the latest trends shaping the future of CX and market research. 

--------------About Alchemer:
Alchemer empowers you to do more with feedback. From a one-time survey to a powerful feedback program, Alchemer gives customer-obsessed teams the clarity to move from asking to action, driving your business forward. 

Expect more from feedback. 

Is your business showing up where your customers are searching? In this webinar, we’ll show you how to make your listings work harder — and drive real results.

With Alchemer’s acquisition of Chatmeter, we’re combining powerful feedback and CX tools with the industry’s leading local SEO technology, helping you take your Google Business Profile to the next level.

Join our listings experts for Listings 101: Your Google Business Profile Masterclass and discover why your GBP is the key to local visibility. Plus how to verify, optimize, and enhance your profile to attract more customers.

You’ll learn:
- The fundamentals of local SEO and why your listings matter more than ever
- How to navigate Google’s verification process and avoid common pitfalls
- Optimization tips that improve credibility and drive traffic
- The latest features and AI search enhancements shaping local visibility
- Plus, a live Q&A with our Chatmeter experts

Don’t miss this opportunity to get hands-on guidance from the experts behind Chatmeter’s proven local SEO solutions — now part of Alchemer. https://www.alchemer.com/chatmeter/

Listings 101: Your Google Business Profile Masterclass

Listings 101: Your Google Business Profile Masterclass (EU)

Listings 101: Your Google Business Profile Masterclass (APAC)

Join us for an Ask Alchemer Anything webinar with Alchemer’s CMO and CRO as we uncover why feedback is the most overlooked revenue engine in marketing. From a single survey comment that sparks a messaging pivot, to customer satisfaction scores that predict loyalty, feedback has the power to transform your strategy, and your bottom line.

Our CMO will be ready to answer all your marketing and CX questions and share real-world use cases of how our customers are tapping into their feedback to turn it into fuel for growth.

In this webinar, you’ll learn how to:

– Reframe feedback as a playbook for growth—not just a post-mortem
– Turn NPS and CSAT scores into campaigns that drive advocacy, loyalty, and conversions
– Spot hidden opportunities in customer sentiment and market research
– Use real-time feedback to optimize digital experiences and boost engagement
– Connect customer insights directly to revenue outcomes marketers care about

Why watch? Marketers who listen—really listen—gain a competitive edge. Your customers are already telling you what they want. The question is: are you hearing them?

Marketers Who Listen: Turning Customer Feedback into a Revenue Engine for Marketers

Marketers Who Listen: Turning Customer Feedback into a Revenue Engine for Marketers (EU)

Marketers Who Listen: Turning Customer Feedback into a Revenue Engine for Marketers (APAC)

Marketers and finance leaders may speak different languages, but they share the same goal: driving growth. The key is translating marketing success into numbers your CFO cares about. Great campaigns spark engagement. Smart marketers turn that engagement into measurable business impact—and into conversations their CFO actually wants to have. 

In this interactive live session, Jove Oakley (CFO, Alchemer) will walk through the financial metrics that matter most and explain why these metrics matter from a finance leader’s perspective.  Then Bo Bandy (CMO, Alchemer) will bring it to life from the marketing side, with real-world examples of how marketing teams can move those metrics.  

Together, Jove and Bo will show you how to craft a compelling story, pitch your program in a way that resonates with your CFO, and secure the budget you need while being ready to prove ROI. Whether you’re a marketer looking to talk finance, or a business leader charged with connecting marketing and finance, this session gives you the tools—and the confidence—to build the bridge.

You're watching the webinar, now download the workbook!
Access the The Marketing Leader's Guide to the CFO --> 
https://www.alchemer.com/resource/the-marketing-leaders-guide-to-the-cfo/?utm_medium=Webinars&utm_source=BrightTalk%20-%20Organic&utm_campaign=MKT25_%20Marketing%20Leaders%20Guide%20to%20the%20CFO%20(eGuide)

From metrics to money: How to win your CFO’s confidence (and your next budget)

Is your support team buried under scattered feedback, repetitive tasks, and missed follow-ups? It doesn’t have to be that way. Join us for a practical, fast-paced webinar to see how you can turn customer feedback into your helpdesk’s superpower.

In this session, you’ll get: 
 - A clear look at how feedback automation works in your existing support workflows
 - Practical takeaways and best practices you can use immediately
 - A quick product demo (no complicated setup or IT headaches!)
 - Insights to help you boost CSAT, reduce survey fatigue, and make your team more efficient

Don’t just collect feedback — put it to work for you.

Register now to learn how to make faster fixes and deliver support that keeps customers coming back.
Ready to learn more? Visit https://www.alchemer.com/connect/

Your helpdesk’s secret weapon: Streamline support with feedback automation

Your helpdesk’s secret weapon: Streamline support with feedback automation (EU)

Your helpdesk’s secret weapon: Streamline support with feedback automation (APAC)

Why Open Text Feedback Matters 

This webinar explores how Alchemer Pulse, our AI-powered open-text analysis platform, helps organizations turn unstructured feedback into actionable insights — fast. 

Join the Alchemer team as they unpack how leading B2C and B2B teams are moving beyond traditional quantitative surveys to capture real customer voice at scale. 

We’ll cover: 
- The shift from structured surveys to continuous, open-text conversations. 
- Why nuance in customer feedback drives retention, innovation, and competitive advantage. 
- How teams are using Pulse to analyze hundreds of thousands of comments — across languages — in hours, not months. 

You’ll see Pulse in action, with real customer stories and outcomes, plus a look ahead at what’s next for listening at scale. 

If you’ve ever wondered how to make qualitative customer feedback truly actionable — without a heavy analytics lift — this session is for you. 
Learn more about Alchemer Pulse here --> https://www.alchemer.com/pulse/

Unlocking More ROI with AI-powered open-text analysis platform Alchemer Pulse

The Big Picture: Why Open Text Feedback Matters 

This webinar explores how Alchemer Pulse, our AI-powered open-text analysis platform, helps organizations turn unstructured feedback into actionable insights — fast. 

Join the Alchemer team as they unpack how leading B2C and B2B teams are moving beyond traditional quantitative surveys to capture real customer voice at scale. 

We’ll cover: 
- The shift from structured surveys to continuous, open-text conversations. 
- Why nuance in customer feedback drives retention, innovation, and competitive advantage. 
- How teams are using Pulse to analyze hundreds of thousands of comments — across languages — in hours, not months. 

You’ll see Pulse in action, with real customer stories and outcomes, plus a look ahead at what’s next for listening at scale. 

If you’ve ever wondered how to make qualitative customer feedback truly actionable — without a heavy analytics lift — this session is for you. 
Learn more about Alchemer Pulse here --> https://www.alchemer.com/pulse/

Unlocking More ROI with AI-powered open-text analysis platform Alchemer Pulse (EU)

Unlocking More ROI with AI-powered open-text analysis platform Alchemer Pulse (APAC)

Your customers are talking, are you listening AND acting fast enough?

In this fast-paced, 20-minute webinar, you’ll see Alchemer Connect in action, including a live demo of how it automates customer feedback to help eCommerce businesses boost satisfaction, speed up responses, and drive growth.
Perfect for: eCommerce leaders, CX managers, and anyone ready to move from feedback collection to feedback action, without adding to their team’s workload.

What you’ll learn:
• How Alchemer Connect centralizes feedback from tools you already use, so your teams can act on insights instantly.
• Real-world best practices—like post-purchase surveys, real-time issue alerts, and churn prevention workflows—that leading brands use to turn feedback into action.
• How one customer uses Shopify data to time and tailor surveys, delivering insights that improve products and deepen customer loyalty.
• The measurable impact: from reducing manual work by 40% to increasing CSAT scores by 35%.
 
You’ll also get a live build walkthrough from our Product Manager and resident integration expert, Justin Falk, showing how quickly you can roll out feedback automation, often in just one week.

Whether you’re looking to stop negative reviews before they spread, personalize offers, or keep a closer pulse on product quality, this session will give you the playbook and proof to make it happen.

Join us and discover how to put your customer feedback to work—automatically.
Ready to learn more? Check out https://www.alchemer.com/connect/

Automating feedback to improve the eCommerce experience

Automating feedback to improve the eCommerce experience (EU)

Automating feedback to improve the eCommerce experience (APAC)

First presented at Forrester CX NA 2024, Alchemer brings you the story of how AI and cutting-edge text analysis technology are driving the Cracker Barrel digital experience.

Lauren Lovelady, Manager of UX Strategy with Cracker Barrel, gives Alchemer the details when it comes to the importance of feedback collection, how the restaurant is bringing in a new generation of digital guests, and how AI-powered open text analysis (OTA) is driving the future of the digital experience. 

All registrants will receive an email after the event to watch on-demand.

How AI and Text Analysis Tech are Driving the Cracker Barrel Digital Experience

Cracker Barrel

Case Study

Text Analytics

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How AI and Text Analysis Tech are Driving the Cracker Barrel Digital Experience

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