Understanding the Power of Brand Health Tracking

In a recent study, 80% of respondents said they would pay more for the brands or products they love. How do people feel about your brand? Understanding how your brand is perceived and its overall health can drive business outcomes. In this webinar, we’ll dive into the value of monitoring your brand's health and the best practices for doing that. In this session, we’ll cover: - Why brand health tracking is crucial for companies in every industry - 5 tactical ways to use brand data to improve business outcomes - Real-world examples of how brand health tracking helps brands stay competitive - Best practices for executing an ongoing brand study Whether you’re looking to stay ahead of the competition or evolve your marketing strategy, this webinar will provide you with the knowledge and tools to understand the value of measuring your brand health. Join Alchemer’s CMO, Bo Bandy as she dives into the world of brand tracking and impacts with research expert Leslie Rich, and Jess Bradley, Alchemer account executive. They’ll explore how tracking key metrics like brand awareness, customer sentiment, and loyalty can transform your marketing strategy.