Name: The Business of Feedback: A CFO's Perspective on CX
Start: 2025-06-24T16:00:00Z
End: 2025-06-24T16:00:29.000Z
Location: BrightTALK
Rating: 5

Welcome to the Alchemer Channel—your go-to source for expert insights on customer experience (CX), market research, feedback collection, CX trends, technology, and more. Our webinars bring together industry leaders and innovators to share actionable strategies and best practices that help businesses drive meaningful customer and market engagement. Follow our channel to stay ahead with thought-provoking discussions, expert-led sessions, and the latest trends shaping the future of CX and market research. 

--------------About Alchemer:
Alchemer empowers you to do more with feedback. From a one-time survey to a powerful feedback program, Alchemer gives customer-obsessed teams the clarity to move from asking to action, driving your business forward. 

Expect more from feedback. 

A behind-the-scenes look at how Malwarebytes turned customer feedback into their biggest growth lever. 

Join Alchemer and Malwarebytes as we unpack the exact steps that helped the leading cybersecurity platform scale their VoC program, build internal alignment, and transform transparency into a powerful growth engine —driving revenue growth in a highly competitive, mature market.  

You’ll walk away with: 
- How to build feedback loops that close the gap between customer input and company action. 
- Practical examples of how to operationalize PLG with tools, workflows, AI-powered analysis, and councils that drive alignment and faster decisions. 
- Proven frameworks for measuring success beyond NPS to connect customer experience directly to business outcomes. 
- Ways to turn customer advocacy into growth, retention, and revenue by scaling reviews, referrals, and storytelling across channels. 

Whether you're a product leader, CX strategist, or growth marketer, you’ll walk away with actionable ways to build stronger relationships and drive measurable impact.

Turning voice of the customer into revenue: Lessons in product-led growth

Turning voice of the customer into revenue: Lessons in product-led growth (EU)

Turning voice of the customer into revenue: Lessons in product-led growth (APAC)

What’s next for customer experience? In this forward-looking episode, Alchemer CMO Bo Bandy sits down with Ryan Tamminga, SVP of Product and Services, to dig into the trends that will shape how organizations listen, learn, and act in 2026.

Together, they unpack the shifts already gaining momentum and the ones poised to redefine how teams deliver standout experiences. Expect bold ideas, practical insights, and a few surprises along the way.

If you’re shaping CX strategy, or you just want to stay a step ahead, this is an episode you won’t want to miss.

The Business of Feedback Ep 6: 2026 CX Predictions

The Business of Feedback Ep 6: 2026 CX Predictions (EU)

The Business of Feedback Ep 6: 2026 CX Predictions (APAC)

Is your business showing up where your customers are searching? In this webinar, we’ll show you how to make your listings work harder — and drive real results.

With Alchemer’s acquisition of Chatmeter, we’re combining powerful feedback and CX tools with the industry’s leading local SEO technology, helping you take your Google Business Profile to the next level.

Join our listings experts for Listings 101: Your Google Business Profile Masterclass and discover why your GBP is the key to local visibility. Plus how to verify, optimize, and enhance your profile to attract more customers.

You’ll learn:
- The fundamentals of local SEO and why your listings matter more than ever
- How to navigate Google’s verification process and avoid common pitfalls
- Optimization tips that improve credibility and drive traffic
- The latest features and AI search enhancements shaping local visibility
- Plus, a live Q&A with our Chatmeter experts

Don’t miss this opportunity to get hands-on guidance from the experts behind Chatmeter’s proven local SEO solutions — now part of Alchemer. https://www.alchemer.com/chatmeter/

Listings 101: Your Google Business Profile Masterclass

Listings 101: Your Google Business Profile Masterclass (EU)

Listings 101: Your Google Business Profile Masterclass (APAC)

Join us for an Ask Alchemer Anything webinar with Alchemer’s CMO and CRO as we uncover why feedback is the most overlooked revenue engine in marketing. From a single survey comment that sparks a messaging pivot, to customer satisfaction scores that predict loyalty, feedback has the power to transform your strategy, and your bottom line.

Our CMO will be ready to answer all your marketing and CX questions and share real-world use cases of how our customers are tapping into their feedback to turn it into fuel for growth.

In this webinar, you’ll learn how to:

– Reframe feedback as a playbook for growth—not just a post-mortem
– Turn NPS and CSAT scores into campaigns that drive advocacy, loyalty, and conversions
– Spot hidden opportunities in customer sentiment and market research
– Use real-time feedback to optimize digital experiences and boost engagement
– Connect customer insights directly to revenue outcomes marketers care about

Why watch? Marketers who listen—really listen—gain a competitive edge. Your customers are already telling you what they want. The question is: are you hearing them?

Marketers Who Listen: Turning Customer Feedback into a Revenue Engine for Marketers

Marketers Who Listen: Turning Customer Feedback into a Revenue Engine for Marketers (EU)

Marketers Who Listen: Turning Customer Feedback into a Revenue Engine for Marketers (APAC)

Marketers and finance leaders may speak different languages, but they share the same goal: driving growth. The key is translating marketing success into numbers your CFO cares about. Great campaigns spark engagement. Smart marketers turn that engagement into measurable business impact—and into conversations their CFO actually wants to have. 

In this interactive live session, Jove Oakley (CFO, Alchemer) will walk through the financial metrics that matter most and explain why these metrics matter from a finance leader’s perspective.  Then Bo Bandy (CMO, Alchemer) will bring it to life from the marketing side, with real-world examples of how marketing teams can move those metrics.  

Together, Jove and Bo will show you how to craft a compelling story, pitch your program in a way that resonates with your CFO, and secure the budget you need while being ready to prove ROI. Whether you’re a marketer looking to talk finance, or a business leader charged with connecting marketing and finance, this session gives you the tools—and the confidence—to build the bridge.

You're watching the webinar, now download the workbook!
Access the The Marketing Leader's Guide to the CFO --> 
https://www.alchemer.com/resource/the-marketing-leaders-guide-to-the-cfo/?utm_medium=Webinars&utm_source=BrightTalk%20-%20Organic&utm_campaign=MKT25_%20Marketing%20Leaders%20Guide%20to%20the%20CFO%20(eGuide)

From metrics to money: How to win your CFO’s confidence (and your next budget)

Is your support team buried under scattered feedback, repetitive tasks, and missed follow-ups? It doesn’t have to be that way. Join us for a practical, fast-paced webinar to see how you can turn customer feedback into your helpdesk’s superpower.

In this session, you’ll get: 
 - A clear look at how feedback automation works in your existing support workflows
 - Practical takeaways and best practices you can use immediately
 - A quick product demo (no complicated setup or IT headaches!)
 - Insights to help you boost CSAT, reduce survey fatigue, and make your team more efficient

Don’t just collect feedback — put it to work for you.

Register now to learn how to make faster fixes and deliver support that keeps customers coming back.
Ready to learn more? Visit https://www.alchemer.com/connect/

Your helpdesk’s secret weapon: Streamline support with feedback automation

Your helpdesk’s secret weapon: Streamline support with feedback automation (EU)

Your helpdesk’s secret weapon: Streamline support with feedback automation (APAC)

Join Alchemer’s CMO Bo Bandy and CFO Jove Oakley for a candid conversation on how to connect customer experience (CX) investments to real financial outcomes. 

In this session, Jove shares how his perspective on CX has shifted—from seeing it as a cost center to recognizing its role in driving revenue, retention, and long-term growth. Together, Bo and Jove explore key metrics like customer lifetime value, NPS, and total cost of ownership, and provide practical advice on how CX teams can make stronger business cases, secure executive buy-in, and align initiatives with corporate strategy. Whether you're building a CX program or trying to scale one, this webinar offers a rare look into what matters most to Finance—and how to speak their language.

For a deeper dive into proving the value of your CX program, download our free guide, The CX Leaders Guide to the CFO  https://www.alchemer.com/resource/the-cx-leaders-guide-to-the-cfo/

Whether you're just getting started or looking to elevate your CX program, let us help you make the most out of your budget. Schedule a demo with Alchemer to learn more. https://www.alchemer.com/contact/

The Business of Feedback: A CFO's Perspective on CX

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The Business of Feedback: A CFO's Perspective on CX

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Alchemer