How Publishers Clearing House Uses Feedback to Deepen Customer Relationships (EU)

From sweepstakes to surveys: How Publishers Clearing House became a data powerhouse When you hear Publishers Clearing House, you might picture balloons, TV commercials, and those giant prize checks. But today, PCH is making headlines for a very different reason: they’re one of the most trusted data providers in the industry. So, how did this transformation happen? In this webinar, Chris Mitchell, VP of Surveys at PCH, will share the inside story of PCH’s evolution into a leading data provider. He’ll reveal how the company built a robust feedback and data collection program—and what you can learn from their success. You’ll walk away with practical insights on: -Proven ways to boost survey response rates -The role of technology in scaling data collection -Why strong privacy regulations are a competitive advantage -The surprising backstory of PCH’s data-driven transformation Whether you’re a feedback professional or just curious about how a household brand reinvented itself, this session will inspire new ideas for how you collect and use data. All registrants will receive a link to watch the video on-demand after the event.