Jim Katsos, Senior Manager, Solutions Engineering - Okta
An average company uses a variety of solutions to help customers tap into its resources safely and appropriately. You might have some tools that allow your consumers to sign in to your digital tools, others that track what users do while they're on your website, and a third set that records the purchases your customers make in-person and online.
A customer identity and access management system, or CIAM, allows you to harness all of the data you have about your customers in one safe, secure spot.
Join this webinar with Jim Katsos, Senior Manager, Solutions Engineering from Okta, to hear the capabilities of a typical CIAM product:
Registration: By registering with your CIAM system, customers can access your website, your apps, your database, and more.
Ease of return: A CIAM system allows for single sign-on (SSO), so a consumer can head almost anywhere with one set of credentials.
Ongoing conversations: Each time a user does something within your ecosystem, your CIAM solution tracks that. With enough data, you can tailor your marketing content for that person, pushing them into your purchase funnel