Presented by
Gali Michaeli, Head of Customer Success EMEA at Explorium / Ex-Google and Eilon Baer, Senior Data Scientist, Explorium
Boost ECommerce Conversions Using Predictive Models (Without a Data Scientist)
About this talk
ECommerce conversion is all about customer data. Having the right data means higher conversion rates, better segmentation, optimized ad spend, and more repeat purchases.
Today, when most businesses have been forced to move online, marketing and analytics leaders need to take their data to the next level, run predictive models, and stay ahead of their competition.
Join this webinar to learn three primary eCommerce use cases that data science tackles and how you can leverage them even if you're not a data scientist. This session is perfect for senior risk officers, and fraud analysts. Our presenters Gali Michaeli, head of customer success EMEA, and Eilon Baer, Explorium expert data scientist, will dive deep into:
* Customer lifetime value optimization
* Customer segmentation
* Repeat buyers
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Explorium transforms the way organizations find and acquire data for their machine learning (ML) models. The platform removes the need to spend significant resources and time finding data that works by offering instant access to thousands of relevant external data sources and distilling the most impactful features for each business use case. A unique combination of capabilities and an innovative approach to data acquisition make Explorium’s platform the first of its kind in finding external data. Visit www.explorium.ai to learn more.