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Maintaining Business Continuity In Uncertain Times

Let's Get Digital Bootcamp Episode 1. As digital experiences start replacing in-person events, many marketing teams need to shift their strategies and focus on other creative tactics to support businesses. Learn from a line up of great marketing leaders on how to best adapt during this disrupted period and deliver successful digital transformation strategies.
Recorded Nov 4 2020 57 mins
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Presented by
Tim Johnston, ON24, Head of Marketing APAC. Kate Adams, Drift, VP of Marketing. Nicholas Kontopoulos and Nick Dennis, Adobe
Presentation preview: Maintaining Business Continuity In Uncertain Times

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  • Learn how to match your customer's needs with the effective products Aug 25 2021 2:15 am UTC 56 mins
    Nicholas Kontopoulos, Magento Regional Head of Marketing, APAC / Michael Plimsoll, Industry Marketing Director at Adobe
    We used to rely on the menus dropped into our mailbox to find local take-away restaurants. Now, with Uber Eats and Deliveroo, you glance at your phone, pick your menu and have it delivered. There’s a vast array of cuisines available. You just point and click.

    It’s this experience that customers expect more and more.

    How can your business provide the same presence and readiness for your customers? It’s about matching desire and awareness. This is the start of the customer journey.

    Learn tools and tips that take the guesswork out of ad messaging and placement. We’ll help you better measure and anticipate how to match your customers desire with the right product at the right time.

    Michael Plimsoll, Industry Marketing Director at Adobe and Nicholas Kontopoulos, are going to share their experience in how to build awareness. Hear them both share insights from years’ of experience in helping brands stay ahead.
  • What role does marketing play in closing deals? Aug 24 2021 2:00 am UTC 64 mins
    Nicholas Kontopoulos, Magento Regional Head of Marketing, APAC / Flora and Fauna CEO, an Ecommerce Evangelist and TRIBE CEO
    How to use influencer marketing to close the deal.

    Ever wonder what last little push makes your customers click “buy”? Validation. We’re going to reveal how influencers validate our choices, and how you can make that work for your business. An explosion of new products and services, the move to online shopping, and the age of social media have created the perfect storm. Out of this chaos has come the role of Influencer to guide us, and let us experience products through them.

    Join Nicholas Kontoupolos and guests for a lively coffee chat about the most recent insights into influencer marketing and where it is taking us. Get inspired by the stories of his special guests including as they discuss what you can do to bring the influencer advantage into your strategies.
  • How do you create content that stands out? Aug 18 2021 3:00 am UTC 61 mins
    Chrissy Lim, Founder and Creative Director, PaperplaneCo / Tim Marsh, Content Strategy & Copy Director, PaperplaneCo
    So many social posts. So many channels. So little time. How can you create a content strategy that cuts through to your customer? Surveys show that 88% of shoppers research online before making a purchase, so you can't underplay content's role.
    Nicholas Kontopoulos, Head of APAC Commercial DX Marketing at Adobe, talks to storytellers Chrissy Lim and Tim March from PaperPlaneCo, about the best ways to inspire, inform and engage your customers.

    In the final webinar in the series, you’ll learn:

    Key messages for each stage of the customer journey
    Communication Dos and Don’ts
    Why it’s essential to use the right format for different channels
    Creative examples from successful campaigns
  • What happens post-sale? Learn tips on how to keep your customers engaged. Aug 12 2021 3:00 am UTC 23 mins
    Nicholas Kontopoulos, Magento Regional Head of Marketing, APAC
    You didn’t just make a sale, you took the first step in building a life-long customer and advocate for your brand. Let’s keep powering through the final stage of the customer journey and learn how to support this new relationship. Our hyper-connected world is transforming the market into a reputation economy. Discover the ways to meet customer expectations with brand utility.

    Let us show you how to harness the collective force of brand advocates and reveal the techniques to access that power.

    Learn from eCommerce experts on how to:

    Deliver a product experience that turns customers into advocates
    Provide opportunities that amplify fan engagement
    Channel constructive feedback to drive greater business performance
  • 13 - Crafting Content that Counts Recorded: Jul 27 2021 61 mins
    Chrissy Lim, Founder and Creative Director, PaperplaneCo / Tim Marsh, Content Strategy & Copy Director, PaperplaneCo
    So many social posts. So many channels. So little time. How can you create a content strategy that cuts through to your customer? Surveys show that 88% of shoppers research online before making a purchase, so you can't underplay content's role.

    Nicholas Kontopoulos, Head of APAC Commercial DX Marketing at Adobe, talks to storytellers Chrissy Lim and Tim March from PaperPlaneCo, about the best ways to inspire, inform and engage your customers.

    In the final webinar in the series, you’ll learn:

    - Key messages for each stage of the customer journey
    - Communication Dos and Don’ts
    - Why it’s essential to use the right format for different channels
    - Creative examples from successful campaigns
  • 11 - The Next Time, Every Time Recorded: Jul 20 2021 23 mins
    Nicholas Kontopoulos, Magento Regional Head of Marketing, APAC
    You didn’t just make a sale, you took the first step in building a life-long customer and advocate for your brand. Let’s keep powering through the final stage of the customer journey and learn how to support this new relationship. Our hyper-connected world is transforming the market into a reputation economy. Discover the ways to meet customer expectations with brand utility.

    Let us show you how to harness the collective force of brand advocates and reveal the techniques to access that power.

    Learn from eCommerce experts on how to:

    Deliver a product experience that turns customers into advocates
    Provide opportunities that amplify fan engagement
    Channel constructive feedback to drive greater business performance
  • 10 - Rule the Marketplace Recorded: Jul 7 2021 59 mins
    Luke Hilton, Online Strategy Director, The Playhouse Group / Rob Hango-Zada, Co-Founder, Shippit and Nicholas Kontopoulos
    They’ve read your promises, watched influencer videos, and decided to trust you. Now it’s your turn to deliver. The customer journey gains its power by converting customers into advocates. It’s during the Purchase stage where you really begin to shine. Impress new customers by combining all of your resources and tasks into a single, powerful platform.
    Come see how Luke Hilton from The Playhouse Group and Rob Hango-Zada from Shippit have used unified commerce to wow customers. Nicholas Kontopoulos will lead a fascinating discussion on how quickly customer expectations are changing, and what is being done right now to meet them.

    Learn from commerce experts on how to:

    Create a frictionless buying experience through to delivery and beyond
    Engage customers at the purchasing stage of their journey 
    Convert customers into brand advocates
  • 09 - Influencing the Sale Recorded: Jun 30 2021 64 mins
    Nicholas Kontopoulos, Magento Regional Head of Marketing, APAC / Flora and Fauna CEO, an Ecommerce Evangelist and TRIBE CEO
    How to use influencer marketing to close the deal.

    Ever wonder what last little push makes your customers click “buy”? Validation. We’re going to reveal how influencers validate our choices, and how you can make that work for your business. An explosion of new products and services, the move to online shopping, and the age of social media have created the perfect storm. Out of this chaos has come the role of Influencer to guide us, and let us experience products through them.

    Join Nicholas Kontoupolos and guests for a lively coffee chat about the most recent insights into influencer marketing and where it is taking us. Get inspired by the stories of his special guests including as they discuss what you can do to bring the influencer advantage into your strategies.
  • 08 - Never Miss a Sale Recorded: Jun 22 2021 36 mins
    Nicholas Kontopoulos, Magento Regional Head of Marketing, APAC
    The real battle begins when customers start crossing options off their list. You have to be the last one standing to win the sale. To achieve this, you’ll need to know what your customers are thinking, what they’re looking for, and how they go about finding it.

    As the market evolves to meet customer needs, their expectations are on the rise.

    Join Nicholas Kontopoulos, Head of APAC & EMEA Commerce at Magento, as he shares his insights into delivering the information customers are looking for in a way that builds confidence in your product.

    Learn from Magento experts on how to:

    Encourage interested customers to commit to purchasing your product
    Convert brand recognition into customer love
    Build a virtual product experience though reviews, unboxing videos and influencer engagement
    Be the last one standing as customers zero in on a purchase
  • 07 - Be Where Your Customers Are Recorded: Jun 17 2021 66 mins
    Scott Rigby, Head of Digital Transformation, Adobe / Joe Escobedo, Author of Asian Growth Stories
    There’s a window of opportunity between the moment a customer realises they have a desire, and the moment they add you to their wishlist. To convert them into your customer, you must be discoverable in this window.

    Creating a personalised experience with just the right amount of persuasion is key. We’re going to reveal solutions that enable you to be where your customers are, wherever they are, by delivering content that builds their trust, and engages with them on their terms.

    Enjoy discussions with industry experts as Nicholas Kontoupolos guides you through the second stage of the customer journey. Interact during this live experience while you gain the skills to engage naturally and efficiently with potential customers as you guide them towards considering your product. There’s a lot to discover here, and we’ll give you the tools to dive deeper with further resources.
    How to emerge top-of-mind by engaging with customer aspirations.

    Learn from Magento and other experts on how to:

    Make sure you’re on the customer’s radar
    Use personalisation to align with customer’s aspirations
    Be responsive and meaningful across all channels
    Trigger the “consideration stage” with customers
  • 06 - Desire Drives Attention Recorded: Jun 15 2021 56 mins
    Nicholas Kontopoulos, Magento Regional Head of Marketing, APAC / Michael Plimsoll, Industry Marketing Director at Adobe
    We used to rely on the menus dropped into our mailbox to find local take-away restaurants. Now, with Uber Eats and Deliveroo, you glance at your phone, pick your menu and have it delivered. There’s a vast array of cuisines available. You just point and click.

    It’s this experience that customers expect more and more.

    How can your business provide the same presence and readiness for your customers? It’s about matching desire and awareness. This is the start of the customer journey.

    Learn tools and tips that take the guesswork out of ad messaging and placement. We’ll help you better measure and anticipate how to match your customers desire with the right product at the right time.

    Michael Plimsoll, Industry Marketing Director at Adobe and Nicholas Kontopoulos, are going to share their experience in how to build awareness. Hear them both share insights from years’ of experience in helping brands stay ahead.
  • 05 - The Future of B2B CX Recorded: Jun 8 2021 61 mins
    Nicholas Kontopoulos, Head of APAC Commerce Marketing, Magento, an Adobe Company
    Consumer retail and tech giants have raised the bar for B2B buyers.

    Your customers now want the same quality of engagement that they get from the likes of Amazon, Lazada and Alibaba. If they don’t get that, they’ll simply look elsewhere.

    To satisfy expectations you will need to deliver a more personalised experience.

    But what role do people, process and technology play? How can you make a greater impact, strengthen your relationships with prospects and customers, and drive incremental revenue through digital channels? What are the challenges and limitations facing your business, and how does the emergence of new digital channels affect your business buyers?

    These questions will be the focus of the latest episode in Magento’s Accelerator Webinar Series – The Future of B2B CX - which will guide you through both the big picture and the practical actions to help you build and manage a thriving and profitable business.

    Leading the webinar is Nicholas Kontopoulos, Head of APAC and EMEA Commerce Marketing for Magento. With over 25 years of professional experience, built across multiple industries and geographies, he is passionate about challenging the status-quo and management dogma. Nicholas ensures that customer experience is a core business ideology at the heart of a brand.
  • 04 - The Anatomy of the Channel-less Customer Recorded: May 28 2021 47 mins
    Nicholas Kontopoulos, Magento Regional Head of Marketing, APAC
    By 2020, customer experience will overtake price and product as the key brand differentiator. Yet, many companies are not ready for that reality. Many have a poorly formed idea of what their brand purpose is.

    Without a clear brand purpose, many companies end up with a disjointed attempt at creating the all-important customer experience. Products and services are received poorly, as a result.

    Magento’s new Accelerator Webinar series shows how to understand your customer’s needs and use them to plan and optimise their buying journey. Unlock your brand’s potential by making full use of the volume, variety and velocity of your touchpoints and customer data to understand each customer’s expectations.

    Reaching out to the modern, connected customer means catering to their unique profiles, preferences, wants and needs. Brands have to meet them wherever, whenever and however they choose to engage.

    Episode 4: Brand Utility – Anatomy Of the Channel-less Customer (B2C)

    Learn from experts from Magento how to:

    Use behavioural segmentation to identify patterns and clusters of traits
    Craft engaging messages that are contextual and relevant
    Expose a more nuanced audience by using market segmentation tools
    Discover insights into customers’ psychographic profiles
    Provide a seamless and consistent journey that will convert customers into fans
  • 03 - Isobar - Here Comes the Centennials Recorded: May 26 2021 61 mins
    Jeff Rajeck Research Analyst, APAC, Econsultancy / Arvind Sethum adhavan Chief Strategy Officer, Dentsu Aegis Network APAC
    The Centennial generation represents one of the most powerful driving forces in the consumer marketplace today. For them, screens come as natural extensions of themselves, with each young consumer having access to an average of five screens including laptops, desktop computers, smartphones, televisions and other mobile devices.So how does this segment make online purchases? This webinar discusses our latest research, done in collaboration with Econsultancy, and will reveal what Southeast Asian Centennials think of ecommerce, and the opportunities that ecommerce platforms and retailers should be exploring when engaging Centennials.
  • 12 - How to keep your new Christmas shoppers engaged Recorded: Apr 15 2021 44 mins
    Beatrice Ellefsen, Head of Customer Success - APAC, dotdigital
    Head of Customer Success for dotdigital APAC, Beatrice will be taking you through post-purchase content ideas, perfect timing for all your new customers who shopped with you for the first time this holiday. Discussing how it's never too late to make a good impression, Beatrice will explore how to switch the mindset from discount queen to showing the real value of your brand. Running through returns, reviews, aspirational content, social, and more, she'll be showing examples of some great content you can repurpose for your brand.
  • 02 - Brand Utility - Bringing Your Brand Purpose to Life Recorded: Apr 9 2021 61 mins
    Nicholas Kontopoulos, Magento Regional Head of Marketing, APAC / Thad Cox, Founder and Creative Director of Thad Cox Studios
    By 2020, customer experience will overtake price and product as the key brand differentiator. Yet, many companies are not ready for that reality. Many have a poorly formed idea of what their brand purpose is. They are unable to answer what may appear the simplest of questions:

    What exactly do you do?
    What matters most to you?
    What’s the impact you’re trying to make?

    Without a clear brand purpose, many companies end up with a disjoined attempt at creating the all-important customer experience. Products and services are not received poorly, as a result.

    Magento’s new Accelerator Webinar series shows how to understand your customer’s needs and use them to plan and optimise their buying journey. Boost sales with personalised content and provide a seamless shopping experience, whether they are shopping online, by telephone, or in a brick-and-mortar store.

    Episode 1: Brand Utility - Bringing Your Brand Purpose to Life - The Purpose of Purpose (Part 2)

    Learn from experts from Magento and Thad Cox Studios how to:
    Ask the right questions to define your brand purpose
    Determine the impact you are trying to make
    Understand what you want to be known for
    Clearly articulate what your brand purpose is
    Transform your business with that newfound direction
  • 01 - Brand Utility - The Purpose of Purpose Recorded: Apr 9 2021 48 mins
    Nicholas Kontopoulos, Magento Regional Head of Marketing, APAC
    Customer experience is more important than price and product in a globalised, digital marketplace. Being clear about your company’s purpose will drive your brand’s utility and create happy customers, increasing their lifetime value. Research has shown that a 5% increase in customer satisfaction increases profits by up to 95%.

    Now is the time to elevate your customers’ experience. Interactions have to be frictionless, seamless and personalised in a truly transformative customer journey.
  • Finding Opportunity in Disruption Recorded: Mar 9 2021 58 mins
    David Rowan, Founding Editor-in-Chief Wired UK and Amazon #1 business best-selling author
    Let's Get Digital Bootcamp Episode 4. David Rowan, Founding Editor-in-Chief at Wired UK will share current business trends and the “new rules” that businesses are following to accelerate purposeful innovation and business growth.
  • Culture is the Catalyst Recorded: Mar 4 2021 59 mins
    Martin Lindstrom, Bestselling Author
    Let's Get Digital Bootcamp Episode 3. Join Martin Lindstrom, best-selling author, transformation expert, and one of Time Magazine’s “World’s 100 Most Influential People” as he talks about how culture is the key to facilitating this transformation.
  • Tips, Tricks and How To's: Stand Out Webinar Recorded: Mar 1 2021 61 mins
    Iris Chan, CMO APAC Seismic, Tim Johnston, CMO APAC Seismic, Nicholas Kontopoulos, Adobe, Head of DX Marketing APAC
    Stand Out Webinars - we’re excited to show you how to develop and deliver incredible webinars that inspire your audience to take action.
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  • Title: Maintaining Business Continuity In Uncertain Times
  • Live at: Nov 4 2020 3:15 am
  • Presented by: Tim Johnston, ON24, Head of Marketing APAC. Kate Adams, Drift, VP of Marketing. Nicholas Kontopoulos and Nick Dennis, Adobe
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