02 - Brand Utility - Bringing Your Brand Purpose to Life

Presented by

Nicholas Kontopoulos, Magento Regional Head of Marketing, APAC / Thad Cox, Founder and Creative Director of Thad Cox Studios

About this talk

By 2020, customer experience will overtake price and product as the key brand differentiator. Yet, many companies are not ready for that reality. Many have a poorly formed idea of what their brand purpose is. They are unable to answer what may appear the simplest of questions: What exactly do you do? What matters most to you? What’s the impact you’re trying to make? Without a clear brand purpose, many companies end up with a disjoined attempt at creating the all-important customer experience. Products and services are not received poorly, as a result. Magento’s new Accelerator Webinar series shows how to understand your customer’s needs and use them to plan and optimise their buying journey. Boost sales with personalised content and provide a seamless shopping experience, whether they are shopping online, by telephone, or in a brick-and-mortar store. Episode 1: Brand Utility - Bringing Your Brand Purpose to Life - The Purpose of Purpose (Part 2) Learn from experts from Magento and Thad Cox Studios how to: Ask the right questions to define your brand purpose Determine the impact you are trying to make Understand what you want to be known for Clearly articulate what your brand purpose is Transform your business with that newfound direction

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