12 - How to keep your new Christmas shoppers engaged

Presented by

Beatrice Ellefsen, Head of Customer Success - APAC, dotdigital

About this talk

Head of Customer Success for dotdigital APAC, Beatrice will be taking you through post-purchase content ideas, perfect timing for all your new customers who shopped with you for the first time this holiday. Discussing how it's never too late to make a good impression, Beatrice will explore how to switch the mindset from discount queen to showing the real value of your brand. Running through returns, reviews, aspirational content, social, and more, she'll be showing examples of some great content you can repurpose for your brand.
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