03 - Isobar - Here Comes the Centennials

Presented by

Jeff Rajeck Research Analyst, APAC, Econsultancy / Arvind Sethum adhavan Chief Strategy Officer, Dentsu Aegis Network APAC

About this talk

The Centennial generation represents one of the most powerful driving forces in the consumer marketplace today. For them, screens come as natural extensions of themselves, with each young consumer having access to an average of five screens including laptops, desktop computers, smartphones, televisions and other mobile devices.So how does this segment make online purchases? This webinar discusses our latest research, done in collaboration with Econsultancy, and will reveal what Southeast Asian Centennials think of ecommerce, and the opportunities that ecommerce platforms and retailers should be exploring when engaging Centennials.

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