04 - The Anatomy of the Channel-less Customer

By 2020, customer experience will overtake price and product as the key brand differentiator. Yet, many companies are not ready for that reality. Many have a poorly formed idea of what their brand purpose is. Without a clear brand purpose, many companies end up with a disjointed attempt at creating the all-important customer experience. Products and services are received poorly, as a result. Magento’s new Accelerator Webinar series shows how to understand your customer’s needs and use them to plan and optimise their buying journey. Unlock your brand’s potential by making full use of the volume, variety and velocity of your touchpoints and customer data to understand each customer’s expectations. Reaching out to the modern, connected customer means catering to their unique profiles, preferences, wants and needs. Brands have to meet them wherever, whenever and however they choose to engage. Episode 4: Brand Utility – Anatomy Of the Channel-less Customer (B2C) Learn from experts from Magento how to: Use behavioural segmentation to identify patterns and clusters of traits Craft engaging messages that are contextual and relevant Expose a more nuanced audience by using market segmentation tools Discover insights into customers’ psychographic profiles Provide a seamless and consistent journey that will convert customers into fans