05 - The Future of B2B CX

Presented by

Nicholas Kontopoulos, Head of APAC Commerce Marketing, Magento, an Adobe Company

About this talk

Consumer retail and tech giants have raised the bar for B2B buyers. Your customers now want the same quality of engagement that they get from the likes of Amazon, Lazada and Alibaba. If they don’t get that, they’ll simply look elsewhere. To satisfy expectations you will need to deliver a more personalised experience. But what role do people, process and technology play? How can you make a greater impact, strengthen your relationships with prospects and customers, and drive incremental revenue through digital channels? What are the challenges and limitations facing your business, and how does the emergence of new digital channels affect your business buyers? These questions will be the focus of the latest episode in Magento’s Accelerator Webinar Series – The Future of B2B CX - which will guide you through both the big picture and the practical actions to help you build and manage a thriving and profitable business. Leading the webinar is Nicholas Kontopoulos, Head of APAC and EMEA Commerce Marketing for Magento. With over 25 years of professional experience, built across multiple industries and geographies, he is passionate about challenging the status-quo and management dogma. Nicholas ensures that customer experience is a core business ideology at the heart of a brand.

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