07 - Be Where Your Customers Are

Presented by

Scott Rigby, Head of Digital Transformation, Adobe / Joe Escobedo, Author of Asian Growth Stories

About this talk

There’s a window of opportunity between the moment a customer realises they have a desire, and the moment they add you to their wishlist. To convert them into your customer, you must be discoverable in this window. Creating a personalised experience with just the right amount of persuasion is key. We’re going to reveal solutions that enable you to be where your customers are, wherever they are, by delivering content that builds their trust, and engages with them on their terms. Enjoy discussions with industry experts as Nicholas Kontoupolos guides you through the second stage of the customer journey. Interact during this live experience while you gain the skills to engage naturally and efficiently with potential customers as you guide them towards considering your product. There’s a lot to discover here, and we’ll give you the tools to dive deeper with further resources. How to emerge top-of-mind by engaging with customer aspirations. Learn from Magento and other experts on how to: Make sure you’re on the customer’s radar Use personalisation to align with customer’s aspirations Be responsive and meaningful across all channels Trigger the “consideration stage” with customers

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