08 - Never Miss a Sale

Presented by

Nicholas Kontopoulos, Magento Regional Head of Marketing, APAC

About this talk

The real battle begins when customers start crossing options off their list. You have to be the last one standing to win the sale. To achieve this, you’ll need to know what your customers are thinking, what they’re looking for, and how they go about finding it. As the market evolves to meet customer needs, their expectations are on the rise. Join Nicholas Kontopoulos, Head of APAC & EMEA Commerce at Magento, as he shares his insights into delivering the information customers are looking for in a way that builds confidence in your product. Learn from Magento experts on how to: Encourage interested customers to commit to purchasing your product Convert brand recognition into customer love Build a virtual product experience though reviews, unboxing videos and influencer engagement Be the last one standing as customers zero in on a purchase

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