13 - Crafting Content that Counts

Presented by

Chrissy Lim, Founder and Creative Director, PaperplaneCo / Tim Marsh, Content Strategy & Copy Director, PaperplaneCo

About this talk

So many social posts. So many channels. So little time. How can you create a content strategy that cuts through to your customer? Surveys show that 88% of shoppers research online before making a purchase, so you can't underplay content's role. Nicholas Kontopoulos, Head of APAC Commercial DX Marketing at Adobe, talks to storytellers Chrissy Lim and Tim March from PaperPlaneCo, about the best ways to inspire, inform and engage your customers. In the final webinar in the series, you’ll learn: - Key messages for each stage of the customer journey - Communication Dos and Don’ts - Why it’s essential to use the right format for different channels - Creative examples from successful campaigns

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