Learn how to match your customer's needs with the effective products

Presented by

Nicholas Kontopoulos, Magento Regional Head of Marketing, APAC / Michael Plimsoll, Industry Marketing Director at Adobe

About this talk

We used to rely on the menus dropped into our mailbox to find local take-away restaurants. Now, with Uber Eats and Deliveroo, you glance at your phone, pick your menu and have it delivered. There’s a vast array of cuisines available. You just point and click. It’s this experience that customers expect more and more. How can your business provide the same presence and readiness for your customers? It’s about matching desire and awareness. This is the start of the customer journey. Learn tools and tips that take the guesswork out of ad messaging and placement. We’ll help you better measure and anticipate how to match your customers desire with the right product at the right time. Michael Plimsoll, Industry Marketing Director at Adobe and Nicholas Kontopoulos, are going to share their experience in how to build awareness. Hear them both share insights from years’ of experience in helping brands stay ahead.

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