Game-Changing Go-to-Market Strategies for IoT Software Solutions

Presented by

Hari Kalyanaraman, Director, Product Management (IoT), Avnet & Theresa Caragol, Contributing Editor, Channel Futures

About this talk

The global Internet of Things market is on pace to surpass $1.1 trillion in 2026, increasing at a 24.7 percent CAGR throughout the first half of the new decade. The opportunity to expand your organization’s portfolio via unique, compelling software solutions is unprecedented, but time is of the essence and competition is fierce. Independent software vendors (ISVs) and value-added resellers (VARs) must act now to bring their products to market before the window slams shut. Success in this new era of IoT-driven innovation not only depends on fully understanding and anticipating the challenges ahead, but also embracing new strategies to arrive at solutions faster and maximize scale and reach. Join AchieveUnite Founder and CEO Theresa Caragol and Hari Kalyanaraman, Director, Product Management (IoT) at Avnet, for this expert deep dive into the fast-changing IoT solutions marketplace and the essential strategies for accelerating your organization’s path forward. Learn how ISVs and VARs can leverage new tools and tactics to more efficiently: - Multiply revenue streams - Expand reach to boost time to market - Realize more complete solutions

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