How to Sell When Nobody is Buying

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A discussion with Jeff Molander - Managing Partner, Communications Edge

About this talk

Whether you’re in sales or not - most jobs today require communication, cooperation, and making sure you have your stakeholders’ attention. But no matter who they are - customers, students, alumni, media, corporate partners, granting agencies, foundations and government policy makers, or even your co-workers - attention is hard to come by these days. It’s even harder to come by a budget; in this unprecedented time of uncertainty, customers aren't buying. They're not even forecasting. Join ExpertFile for an insightful discussion with leading sales and marketing expert Jeff Molander and learn how to provoke and advance important conversations to generate future prospects even in the most uncertain times. In this session, you will learn a new methodology to achieve better results - it’s time to rethink how you manage your sales and communications outreach. -------------------------------------- What We’ll Cover in this Session -------------------------------------- *Why it's time to stop selling and focus more on identifying people who likely need your solution *How predicting future circumstances and taking a bold, unconventional way to provoke and forward conversations will lead to better results *How to understand the message patterns that trigger unwanted reactions - and the psychological triggers that work more effectively *Why conventional outreach approaches using email and social platforms (such as LinkedIn) that worked before will not work effectively today. *Real case studies of currently effective conversation-starting strategies and messages

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