Navigating Uncharted Waters: How to strategically deal with corporate crisis

Presented by

ExpertFile in discussion with Conway Fraser CEO, Fraser Torosay

About this talk

Join ExpertFile for an insightful discussion with leading crisis communications expert Conway Fraser. While it can take years to build a stellar reputation, it takes only moments to destroy it. This has never been more relevant than it is today with social media mobs and an increasingly aggressive 24-hour news cycle that’s often intent on getting it first over getting it right. Conway Fraser has seen it more times than he can count. First, as a Gemini Award-winning CBC investigative journalist and, for the past decade, as a communications fixer for companies and CEOs around the world. He is the co-author of the Amazon international bestseller "Leaders Under Fire: The CEO’s Survival Guide to Navigating Corporate Crisis" and is an advisor to clients on issues related to reputation management in sectors as diverse as higher education, professional services, technology, natural resources and healthcare. Join us for an engaging session where Conway will share important tips on how to best overcome challenging situations, even a cancel campaign, and come out in an even better position. All attendees will receive a digital/audio copy of “Leaders Under Fire.” -------------------------------------- What We’ll Cover in this Session -------------------------------------- *Five easy and inexpensive ways to prepare to lead your team or organization *How to use empathy as a powerful lever to influence and persuade your key audiences *Real case studies that demonstrate how leaders have found opportunities in a crisis situation *A proven formula that enables you to approach any crisis in a structured and strategic manner *The “Crisis Communications Protocols” planning worksheet to apply to any crisis

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