Employee Advocacy: How to turn your staff into brand ambassadors
ExpertFile in discussion with Anita Windisman - Co-Founder, Blue Square Collective
About this talk
Organizations have the capability to transform their marketing programs by tapping into their most important asset - their internal talent. Research shows that content shared by employees receives 8X more engagement than content shared by employers. Employees sharing their expertise can engage audiences with content that is seen as more personal, and trusted. Employee advocacy is also a proven strategy to quickly build culture, which is especially important with highly distributed teams.
A leading expert on employee advocacy, Anita Windisman, will show you how to quickly unleash the power of an employee advocacy program to build an army of employee brand advocates who will help you build reputation and revenue.
What you will Learn in this Session:
- Key concepts of employee advocacy
- How content sharing can benefit both an organization and staff
- Getting buy-in from employees and how to boost their engagement
- Tips for sharing content online - What NOT to share online and avoid common pitfalls
- Best practices that are generating results for top organizations with employee content
About the Speaker:
Anita Windisman is the co-founder of Blue Square Collective, a consultancy practice of ex-LinkedIn employees. The firm works with sales teams and businesses - enabling them to scale their business by prospecting on LinkedIn to achieve sales success. Most recently, she worked at LinkedIn, where she spent 5.5 years, both in the Toronto and London, UK offices. She provided strategic direction to senior sales leaders of global organizations such as SAP, Oracle, Xerox, 3M, Salesforce, IBM and others – on how to implement Digital Selling Programs in their organizations. Anita holds an MBA from the Rotman School of Management, University of Toronto where she lectures in two programs.