Stop Overthinking Content: Show Your Expertise Using the Power of Q&A
Peter Evans (Co-Founder & CEO) and Deanne Taenzer (Expertise Marketing Expert) ExpertFile
About this talk
Your audience has questions. Your experts have the answers. Studies show that structured Question and Answer type content can grow traffic to your website by as much as 10x by taking advantage of recent Google algorithm updates that boost organic search rank. In this session we’ll show you the fastest and most effective ways to create engaging Q&A type content with your experts.
What you will learn
The #1 reason why Q&A structured content can outperform all other forms of content on your website.
- Why Q&A content is becoming critical if you want to get your experts at the top of Google.
- How to rapidly create high quality content by engaging your subject-matter experts.
- Best practices for using Q&A content to quickly fill in content gaps on your website.
- How Q&A content boosts brand visibility, engagement, lead generation and sales conversions