Name: Podcasting 101: 5 Ways to Get You Started
Start: 2021-09-14T17:00:00Z
End: 2021-09-14T17:00:50.000Z
Location: BrightTALK
Rating: 5

Access timely, insightful discussions with industry leaders covering a broad range of marketing, digital and sales strategies and tactics to grow you business.

Media are busier than ever, generating more stories and covering more beats.  Yet most journalists report that only a quarter of their stories originate from media pitches (Source: MuckRack, 2021).  Further proof that there’s a huge opportunity for you to boost coverage, by following some simple yet powerful rules - rules that make your organization stand out in a crowded, noisy market.

On June 8th, join us for a special webinar with communications expert and award-winning news correspondent, Wilf Dinnick whose journalism experience spans over 20 years working at networks including ABC News, CNN, CBC and Al Jazeera. In this session, Wilf will share his secrets to help you promote your stories more effectively to journalists and boost media coverage in the outlets you want to be in. 

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Special Bonuses for Session Attendees: 
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*Pitch Evaluation*: Attendees that have registered before May 20th can send a sample pitch to us that we'll share internally with Wilf and our expert panel of journalists and media professionals, who will provide you with confidential feedback.

*Session Workbook*: To make the session even more valuable, all attendees will receive our “Guide to Boosting Media Coverage” at the end of the session which provides proven frameworks and worksheets to help you develop a winning media relations and content plan. 

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What You'll Learn
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- What matters most to journalists today and how to best pitch your stories without overloading them.
- How journalists quickly evaluate sources and why academic experts are more in demand than ever. 
- How to get more coverage related to breaking news stories by following a few simple rules.
- The power of providing a “counter-narrative” to give your experts an edge over others.

and much more...

Beyond the Media Pitch: How to Secure Better Coverage in Today’s Noisy Market

Your audience has questions.  Your experts have the answers. Studies show that structured Question and Answer type content can grow traffic to your website by as much as 10x by taking advantage of recent Google algorithm updates that boost organic search rank. In this session we’ll show you the fastest and most effective ways to create engaging Q&A type content with your experts.

What you will learn
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The #1 reason why Q&A structured content can outperform all other forms of content on your website.

Also...

- Why Q&A content is becoming critical if you want to get your experts at the top of Google.
- How to rapidly create high quality content by engaging your subject-matter experts.
- Best practices for using Q&A content to quickly fill in content gaps on your website.
- How Q&A content boosts brand visibility, engagement, lead generation and sales conversions

Stop Overthinking Content: Show Your Expertise Using the Power of Q&A

With all the noise about podcasting these days, have you been wondering how this might play a role in your existing strategy? 

Join us on September 14th at 1pm EST to hear from Podchaser who boasts the world’s most comprehensive podcast database, and learn what others are doing with this incredibly powerful tool.

Who will find value in this webinar?

Marketers, Communications Pros, Media Relations, Enthusiasts

Podcasting 101: 5 Ways to Get You Started

Podcast

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Podcasting 101: 5 Ways to Get You Started

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