Beyond the Media Pitch: How to Secure Better Coverage in Today’s Noisy Market

Media are busier than ever, generating more stories and covering more beats. Yet most journalists report that only a quarter of their stories originate from media pitches (Source: MuckRack, 2021). Further proof that there’s a huge opportunity for you to boost coverage, by following some simple yet powerful rules - rules that make your organization stand out in a crowded, noisy market. On June 8th, join us for a special webinar with communications expert and award-winning news correspondent, Wilf Dinnick whose journalism experience spans over 20 years working at networks including ABC News, CNN, CBC and Al Jazeera. In this session, Wilf will share his secrets to help you promote your stories more effectively to journalists and boost media coverage in the outlets you want to be in. ---------------------------------------------- Special Bonuses for Session Attendees: ---------------------------------------------- *Pitch Evaluation*: Attendees that have registered before May 20th can send a sample pitch to us that we'll share internally with Wilf and our expert panel of journalists and media professionals, who will provide you with confidential feedback. *Session Workbook*: To make the session even more valuable, all attendees will receive our “Guide to Boosting Media Coverage” at the end of the session which provides proven frameworks and worksheets to help you develop a winning media relations and content plan. ---------------------------------------------- What You'll Learn ---------------------------------------------- - What matters most to journalists today and how to best pitch your stories without overloading them. - How journalists quickly evaluate sources and why academic experts are more in demand than ever. - How to get more coverage related to breaking news stories by following a few simple rules. - The power of providing a “counter-narrative” to give your experts an edge over others. and much more...