TUNE UP: How Books Build Brands with Trust and Transparency

How writing a book connects with clients and conveys your credentials as a thought leader and trusted adviser. With building trust and transparency high on the agenda for all professional service firms – from finance to law and tech, among others – executives, entrepreneurs and experts need to craft convincing ways to establish their credentials and connect with clients. Bestselling author and business school professor Steven Sonsino, a Fellow in the Centre for Management Development at London Business School, will share three high-speed, high-impact strategies for writing and publishing your book. Because books build brands and will win you the visibility and status you deserve as a thought leader and trusted adviser. About the speaker Steven Sonsino is a Fellow in the Centre for Management Development at London Business School and a visiting professor at four other business schools, including the Indian School of Business. He’s the bestselling author of The Seven Failings of Really Useless Leaders, The CEO’s Journey and You Should Write a Book, as well as a dozen other titles. He’s an international leadership speaker, working with global clients including Microsoft, HSBC, Emirates and the Society for Human Resource Managers. And he’s co-founder of the Authors Channel podcast, featuring interviews with global thought leader Professor Lynda Gratton, the former Dean of IMD Professor Peter Lorange and the US coach Marshall Goldsmith among many others. He is twice winner of a National Training Award from the British Government ‘for excellence in training’. https://stevensonsino.com/